Critical discourse analysis of global warming public service advertisement: implication for students

Abstract

Preventing global warming through advertisement is considered as potential appeal. Since advertisement became one of material taught in the school, the importance not only affects the citizen but also influences how the teachers deliver the material by advertisement media. This study aimed at analyzing 4 non-profit public service advertisements and investigating how governments or advertisers use discourse and semiotics to encourage people to commit global warming avoidance. The four advertisements analyzed are global warming advertisements which have been selected from government�s official website. The methodology adopted in this study is qualitative method. The advertisement is analyzed qualitatively in terms of content. Later on some English teachers have been interviewed to illustrate the implication of advertisement in pedagogical activities. This research finds that the teachers with their foresights can enlighten hidden values in public service advertisements.

Conjunctive Relation in English Advertisement on Child and Teen Magazines

“…The similar reserach found that metonymy or metaphor-metomyny affects the customer and gives the comprehension of interpreting the advertisements (Perez-Sobrino, Littlemore, & Houghton, 2018). Another previous research is about an advertisement"s analysis using semiotic and critical discourse analysis (Wisudawati & Setyani, 2018). Their analysis is non-profit advertisements for the student.…”

Humanity in Public Service Advertisement “Sayyidi al Raīs” by Zain Group: Critical Discourse Analysis

“…The next is "Critical discourse analysis of global warming public service advertisement: implication for students" by Wisudawati and Setyani (2018). This article aims to describe of analyzing 4 non-profit public service advertisements and investigating how governments or advertisers use discourse and semiotics to encourage people to commit global warming avoidance.…”