“…While comparing various online service quality scales, Kalia (2017) observed that security, website design, information, reliability, privacy, responsiveness, access, ease of use, customer service and personalization are the consistently cited dimensions. Cha, 2011;Helander et al, 1997;Jarvenpaa & Todd, 1997;Keeney, 1999;Yang & Jun, 2008Access Balto, 2000Helander et al, 1997;Karayanni, 2003;Li et al, 1999;Mukherjee & Nath, 2007;Phau & Poon, 2000;Quester & Chong, 2001;Wolfinbarger & Gilly, 2001;Yang & Jun, 2008Availability Gounaris et al, 2005Helander & Khalid, 2000;Keeney, 1999;Lin, Cassaigne, & Huan, 2010;Yang & Jun, 2008Convenience Bellman et al, 1999Bhatnagar et al, 2000;Foucault & Scheufele, 2002;Gounaris et al, 2005;Martin G. Helander & Khalid, 2000;Karayanni, 2003;Khan et al, 2015;Li et al, 1999;Lohse & Spiller, 1998;Raijas & Tuunainen, 2001;Sin & Tse, 2002;Wolfinbarger & Gilly, 2001Enjoyment Cha, 2011Hassanein & Head, 2007;Helander & Khalid, 2000;Keeney, 1999;Koufaris, 2002;Swilley & Goldsmith, 2013;W...…”