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This paper examines consumer price knowledge by comparing the actual market prices and consumer price estimates in the Finnish grocery market. Although the individual price estimates of consumers were found to differ significantly from the actual market prices, the medians of consumer price estimates and market prices were very close to each other for most of the products in our data. The study indicates that consumer price knowledge is not as poor as previously suggested by the results of point-of-purchase studies. We suggest that at least part of the weakness in consumer price knowledge can be explained by differences in market price variation.

The purpose of this paper is to study the many manifestations of trust in the wealth management context in Finland. This empirical paper examines and contrasts how trust is perceived by financial experts and consumers in wealth management in general, and in the investment context, in particular. Design/methodology/approach Qualitative methods; focus group discussions and interviews were employed. Findings Financial experts and consumers emphasised different facets of trust. The level of trust towards financial service providers and financial advisors, and the level of involvement in investing served to differentiate the consumers into four distinct groups. These are presented and discussed. Research limitations/implications (if applicable) Although the methods utilised were purely qualitative and the study was limited to Finland, the results offer interesting and new scientific knowledge about perceived trust, and how it can be used in market segmentation and developing customer service. Practical implications (if applicable) The four quadrant matrix can assist financial companies in building customer relationship and in improving the customer service. Originality/value Qualitative research provides insights into consumers' thoughts that are difficult to obtain with quantitative data gathering and analysis. In our study, consumers expressed their opinions and thoughts in their own words. Furthermore, the dyadic comparison of opinions of consumers with experts' views about consumers' motives and behaviour contributed to a deeper understanding of the relationship between consumers and financial service providers

Consumption, Credit use, Financial capability, Finland, Over-indebtedness,