2013
DOI: 10.1002/sres.2231
|View full text |Cite
|
Sign up to set email alerts
|

Critical Mass and Discontinued Use of Social Media

Abstract: Using simulation, this study compares a critical mass of adopters with a critical mass of those who discontinue their adoption of social media. A network of reflex agents is simulated where each agent has an unchanging threshold and will adopt social media if the number of their friends who have adopted is greater than it. In the first study, the size of the critical mass that adopts is varied, and in the second, the size of the critical mass that discontinues use is varied. The studies show that a critical ma… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
2
1
1
1

Citation Types

0
8
0

Year Published

2016
2016
2025
2025

Publication Types

Select...
7
1

Relationship

1
7

Authors

Journals

citations
Cited by 14 publications
(8 citation statements)
references
References 52 publications
0
8
0
Order By: Relevance
“…These organisations have a role to play in how digital technologies are shaped, and how they shape everyday life in turn. While social media are usually discussed as having to achieve a critical mass of users through network effects (Chesney & Lawson, 2015), the structured context of an organisation can provide far more concrete motivations for signing up, even if these memberships may involve questionable datafication practices. Alternatively, this context may afford diffuse communication norms that complicate a segmentation between the personal and the professional, and this constitutes a problem for which the organisation is at least partially responsible.…”
Section: Discussion: An Organisational Cultivation Of Digital Resignation?mentioning
confidence: 99%
“…These organisations have a role to play in how digital technologies are shaped, and how they shape everyday life in turn. While social media are usually discussed as having to achieve a critical mass of users through network effects (Chesney & Lawson, 2015), the structured context of an organisation can provide far more concrete motivations for signing up, even if these memberships may involve questionable datafication practices. Alternatively, this context may afford diffuse communication norms that complicate a segmentation between the personal and the professional, and this constitutes a problem for which the organisation is at least partially responsible.…”
Section: Discussion: An Organisational Cultivation Of Digital Resignation?mentioning
confidence: 99%
“…(e.g., Rosenbaum & Wong, 2015). Methods used: Surveys (Lin et al, 2020), mixing surveys with interviews (Maier, Laumer, Weinert, et al 2015;Maier, Laumer, Eckhardt, et al 2015), mixing surveys with content analysis (York & Turcotte, 2015), field experiment (Danaher, 2002), lab experiment (Lemon, White, & Winer, 2002), as well as simulations (Chesney & Lawson, 2015). IT/IS studied: Social networking sites (Vaghefi et al, 2020), Internet/web browsers (Cenfetelli & Schwarz, 2011), online services (Lemon et al, 2002) as well as technology in general (Hogan et al, 2003).…”
Section: Out Of 50 Articles Bmentioning
confidence: 99%
“…Methods used : Surveys (Lin et al, 2020), mixing surveys with interviews (Maier, Laumer, Weinert, et al 2015; Maier, Laumer, Eckhardt, et al 2015), mixing surveys with content analysis (York & Turcotte, 2015), field experiment (Danaher, 2002), lab experiment (Lemon, White, & Winer, 2002), as well as simulations (Chesney & Lawson, 2015).…”
Section: Literature Reviewmentioning
confidence: 99%
“…The factor of the number of users that can influence the choice can be called "the critical mass". [30] in [31,32,27,33] . Media richness and critical mass are important considerations in choosing social media that are in accordance with user desires.…”
Section: Introductionmentioning
confidence: 99%