Critical Media Industry Studies: A Research Approach

Havens, Timothy; Lotz, Amanda D.; Tinic, Serra

doi:10.1111/j.1753-9137.2009.01037.x

Cited by 159 publications

(97 citation statements)

References 20 publications

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“…In line with Havens, Lotz, and Tinic (2009), the analysis aims to understand more quotidian practices of media production by studying industrial processes in conjunction with cultural processes. This parallels Caldwell's approach to study industrial practices such as "production narratives (and) institutional and procedural rituals as valuable sites of analysis for understanding how and why certain cultural forms are produced" (Havens et al, 2009, p. 245).…”

Section: The Sociomaterials Practices Of Media Productionmentioning

confidence: 99%

Audiovisual Narrative Creation and Creative Retrieval: How Searching for a Story Shapes the Story

Sauer

2017

CITAR Journal

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Media professionals -such as news editors, image researchers, and documentary filmmakersincreasingly rely on online access to digital content within audiovisual archives to create narratives. Retrieving audiovisual sources therefore requires an in-depth knowledge of how to find sources digitally. These storytelling practices intertwine search technologies with the user's ideas and production cultures. This paper presents qualitative research insights into how media professionals search in digital archives to create (trans)medial narratives, and uses the notion of creative retrieval to unravel the dynamics of audiovisual narrative production. Creative retrieval combines ideas about the effects of media convergence on media content, theories about serendipitous information retrieval, and studies of creativity to argue that retrieval practices of media professionals who create audiovisual narratives are governed by organizational, technological and content affordances and constraints. The paper furthermore exemplifies the first stage of an ongoing research project in which a user-centered design approach guides open source self-learning search algorithm development to support creative retrieval.

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Section: The Sociomaterials Practices Of Media Productionmentioning

confidence: 99%

Audiovisual Narrative Creation and Creative Retrieval: How Searching for a Story Shapes the Story

Sauer

2017

CITAR Journal

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“…First, it combines an examination of how multi-platform strategies are impacting on resources and managerial thinking in the media with empirical analysis of how content is affected. This straddles policy-related as well as media business questions and, bearing upon both the economic and social aspects of transformations as a result of digital convergence, the article contributes to a nascent but growing body of multi-disciplinary work in critical media industries studies (Havens, Lotz, & Tinic, 2009). Second, in adopting a comparative multiple platform approach, our analysis extends the scope of earlier studies of content diversity which, typically, confine themselves to a single sector (Farchy & Ranaivoson, 2011;Van Cuilenburg, 2000).…”

Section: Introductionmentioning

confidence: 95%

Multi-platform media and the miracle of the loaves and fishes

Doyle

2015

Journal of Media Business Studies

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Drawing on findings from an Economic and Social Research Council-funded research project which investigates how media companies have made the journey from being single sector to digital multi-platform suppliers of content, this article identifies some of the key managerial and economic challenges and opportunities involved in making that transition. It argues that the current migration towards multi-platform has altered not just media industry processes and output but, more fundamentally, it has reconfigured the ways in which content is now being conceptualised by media managers. Multi-platform strategies have encouraged a vast expansion in the volumes of media content supplied and made available to media audiences at a time when, generally, the production budgets of media organisations have been tightly constrained. This article considers critically the question of how the transition to a multi-platform environment has facilitated such abundance in output and an apparently miraculous increase in levels of productivity across the media industry. It questions the implications for content and for policy of an ever-growing commitment to multi-platform strategies.

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“…The degree to which this is concretely playing out is one empirical area in which "critical media industry" scholarship like this can continue to advance on the assumptions of political economy thought: to ascertain the degree to which, in fact, he who pays the piper really does call the tune (Havens et al, 2009). In the case of Slaughter's BMWintegrated short story, for instance, the car company apparently (and amusingly) had only one concern: "They were a bit nervous about the fact that the son in the story died in a car accident, but then they agreed that because it wasn't a BMW that everything was alright" (personal communication, December 7, 2009).…”

Section: Publishingmentioning

confidence: 99%

Your ad here: the cool sell of guerrilla marketing

Serazio

2013

Choice Reviews Online

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This dissertation examines the development of guerrilla marketing strategies and techniques. At the dawn of the 21st century, as the traditional advertising model evolves thanks to changes in technology, markets, commercial clutter, and audience cynicism, marketers are increasingly exploring new and re-imagining old ways of communicating brand messages and managing consumers. By studying the practice of guerrilla marketing -the umbrella term here for an assortment of product placement, outdoor alternative-ambient, word-of-mouth, and consumer-generated approaches -we can better understand an emergent media environment where cultural producers like advertisers strategize and experiment with the dissemination of information and the application of persuasion through covert and outsourced flows. Their creative license is remarkable not only in terms of content but equally that of context: expansively reconfiguring the space typically partitioned for commercial petition. As befitting a public relations mindset, the guerrilla message they seek to seed travels bottom-up, through invisible relay, or from decentralized corners so as to subtly engage audiences in seemingly serendipitous ways. Through a close examination of emblematic campaign examples, trade press coverage, and in-depth interviews with prominent practitioners, this project peels back the curtain on a form of cultural production that reworks the conventional archetype of mass communication and rethinks how consumers might be managed. Drawing upon Foucauldian theory that conceptualizes an active subject rather than a form of domination that has often defined the use of power, I argue that this is a regime of casual, if not "invisible" consumer governance that accommodates yet structures participatory agency; self-effaces its own authority and intent through disinterested spaces and anti-establishment formats; opens up the brand-text as a more flexible form; and democratizes in favor of heterarchical collaboration. It is, in short, advertising that tries not to seem like advertising. By studying the inspirations, machinations, and designs behind these campaigns to uncover and map the institutional discourse and cultural logic at work, I identify and analyze common themes of power and practice that animate otherwise disparate advertising executions and help redefine media industries. alternative-ambient, word-of-mouth, and consumer-generated approaches -we can better understand an emergent media environment where cultural producers like advertisers strategize and experiment with the dissemination of information and the application of persuasion through covert and outsourced flows. Their creative license is remarkable not only in terms of content but equally that of context: expansively reconfiguring the space typically partitioned for commercial petition. As befitting a public relations mindset, the guerrilla message they seek to seed travels bottom-up, through invisible relay, or from decentralized corners so as to subtly engage audiences in seemingly...

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Critical Media Industry Studies: A Research Approach

Cited by 159 publications

References 20 publications

Audiovisual Narrative Creation and Creative Retrieval: How Searching for a Story Shapes the Story

Audiovisual Narrative Creation and Creative Retrieval: How Searching for a Story Shapes the Story

Multi-platform media and the miracle of the loaves and fishes

Your ad here: the cool sell of guerrilla marketing

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