Critical Multimodal Discourse Analyses of News Discourse on Facebook and YouTube

Abstract

increase in the sample size, a more-in-depth analysis of data, more detailed focus group interviews, and the incorporation of quantitative analytical tools to further illuminate the potentials of the two social media platforms for news broadcasting.

Corporate censorship online: Vagueness and discursive imprecision in YouTube’s advertiser-friendly content guidelines

“…Regarding the former strand, Burgess and Green's (2018) examination of YouTube deals with the platform as a research object on multiple levels, ranging from how YouTube is used to how it has been received by the traditional media 6 and cultural production on the site in light of its for-profit orientation. Taking a narrower view, Benson (2019) homes in on the discourse of YouTube and presents a framework for dealing with the site's complexity of multimodal semiosis and multi-authored content production (also see Ng, 2018). Moreover, research has addressed various discourses on YouTube, for example, YouTube discourse around topics such as makeup (Riboni, 2017), YouTube discourse of a particular function such as discriminatory discourse (Chen and Flowerdew, 2019) and content creators' discursive behaviour as performances of identity and authenticity (Yueh, 2020).…”

Shaping values with "YouTube freedoms": linguistic representation and axiological charge of the popular science IT-discourse

“…Ng (2018) integrates Critical Discourse Analysis and Multimodal Discourse Analysis to compare news discourse on Facebook and YouTube and as a result identifies such features of news broadcasts as coherence, intertextuality and multimodality, which means that these platforms engage with consumers, trigger discussion, allow personal interpretation and promote ideologies (Ng, 2018).…”

Anti-, Non-, and Dis-: the linguistics of negative meanings about youtube

“…As for communication features facilitated by YouTube, a study has been conducted by Ng (2018) where he identifies and examines such text characteristics of news broadcasts on Facebook and YouTube as coherence, intertextuality, and multimodality. The author comes to the conclusion that besides being an engaging way to process information and stimulate interaction, YouTube is effective in conveying intended meanings and promoting a system of ideals, thus forming the basis of economic or political policy ( Ng, 2018 ).…”

“…As for communication features facilitated by YouTube, a study has been conducted by Ng (2018) where he identifies and examines such text characteristics of news broadcasts on Facebook and YouTube as coherence, intertextuality, and multimodality. The author comes to the conclusion that besides being an engaging way to process information and stimulate interaction, YouTube is effective in conveying intended meanings and promoting a system of ideals, thus forming the basis of economic or political policy ( Ng, 2018 ). Even in the first years of the platform there were communities on YouTube that created “the environment in which new literacies, new cultural forms, and new social practices – situated in and appropriate to the culture of user-created online video – were originated, adopted and retained” ( Burgess et al., 2020 ).…”