“…In the literature review, a number of authors, including Saraph, Benson and Schroeder (1989), Ahire and Golhar (1996), Flynn, Schroeder and Sakakibara (1994), Karuppusami and Gandhinathan (2006) and Fryer, Antony and Douglas (2007) identify many critical success factors in quality management. For the purpose of the interviews, the researcher adopted the 13 factors identified by Fryer, Antony and Douglas (2007) and asked each participant to confirm their relevance.…”