2022
DOI: 10.3390/admsci13010008
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Critical Success Factors of Franchising Firms: A Study on Franchisors and Franchisees

Abstract: The franchising sector demands a high level of assurance and commitment. This is because creating entrepreneurial value is at the core of any franchising strategy. However, little is understood about what causes franchised businesses’ critical success factors, particularly in developing nations like Malaysia. Hence, this study aims to identify the critical success factors in franchising business firms. The characteristics of franchisors and franchisees that can contribute to the franchise system’s success in M… Show more

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Cited by 6 publications
(2 citation statements)
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“…Franchising not only facilitates rapid business expansion but also promotes economic development by creating jobs and fostering global integration, particularly in emerging markets like Brazil (Alon, 2014). The success of franchising depends on a collaborative relationship between franchisors and franchisees, who must align their unique capabilities with the franchisor's model to optimize financial performance and sustain growth (Wu, 2015;Hanafiah et al, 2023).…”
Section: Starting a New Venture: Accounting Franchises And Independen...mentioning
confidence: 99%
“…Franchising not only facilitates rapid business expansion but also promotes economic development by creating jobs and fostering global integration, particularly in emerging markets like Brazil (Alon, 2014). The success of franchising depends on a collaborative relationship between franchisors and franchisees, who must align their unique capabilities with the franchisor's model to optimize financial performance and sustain growth (Wu, 2015;Hanafiah et al, 2023).…”
Section: Starting a New Venture: Accounting Franchises And Independen...mentioning
confidence: 99%
“…The franchise industry undergoes growth in three primary phases and is primarily employed by service-based sectors, where independent businesses utilise a similar production process while operating under a single trademark. The Malaysian franchise market has significantly advanced, standing as one of the nation's fastest-growing industries (Hanafiah et al, 2022). Malaysian franchise businesses abroad can facilitate the international marketing of more products and services, thereby boosting national exports and enhancing the presence of Malaysian brands globally.…”
Section: Introductionmentioning
confidence: 99%