Critically Examining Theory and Practice: Implications for Coregulation and Coregulating Broadcast Advertising in the United Kingdom

Dacko, Scott G.; Hart, Martin

doi:10.1080/14241277.2005.9669412

Cited by 5 publications

(7 citation statements)

References 14 publications

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“…For Boddewyn (1992), analyses of advertising ethics should turn away from individualized illustrations of persons and their proportional influences, towards institutionalized illustrations of how principles and protocols are combined towards (self-) regulatory ends. While each regulatory system mediates long-established debates concerning the grounds upon which industrial self-regulation might or might not be justified within particular contexts and/or in itself (Boltanski and Thévenot 2006;Bowen 2019;Carter et al 2017;Dacko and Hart 2005;Hastings et al 2010;Locke 1994;Scott 2008;Suchman 1995), Boddewyn's signal achievement is to emphasize the norms and procedures through which advertising has been regulated (see also Boddewyn 1983;Dacko and Hart 2005). He identifies three recurring systems of governance:…”

Section: Regulating Offensive and Harmful Advertisingmentioning

confidence: 99%

“…Although the relative effectiveness of differing models of advertising regulation has been studied in detail (e.g., Boddewyn 1992;Dacko and Hart 2005;Feenstra and González Esteban 2019;Ginosar 2011;Harker 1998;Muela-Molina and Perelló-Oliver 2014;Preston 1983), little is known about how advertising content is regulated. Even when regulatory and advisory bodies develop prescriptive codes of conduct, allegations of the transgression of stated, implied, or perceived normative standards concerning harm and/or offence persist (Boddewyn 1985;Harker and Harker 2000).…”

Section: Introductionmentioning

confidence: 99%

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To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context

2020

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This paper demonstrates how the UK's Advertising Standards Authority (ASA) governs advertising ethics with and on behalf of its members and stakeholders. Drawing on an archive of 310 non-commercial (i.e., not-for-profit and public) adjudication reports, we highlight the substantive norms and procedural mechanisms through which the ASA governs advertising complaints alleging offence and/or harm. Substantively, the ASA precludes potential normative transgressions by publishing, disseminating, consulting upon, and updating detailed codes of advertising conduct. Procedurally, the ASA adjudicates between allegations and justifications of offence and harm on a received complaint-by-complaint basis, often upon consequentialist grounds. Such consequentialism, we claim, has the effect of normalizing power imbalances between the ASA's members, on the one hand, and wider stakeholders, on the other hand. The paper argues that, in the context of UK advertising, what Michel Foucault called the right 'to be or not to be governed like that' is enjoyed by relatively few subjects. Having demonstrated how UK advertising practices are governed, the paper closes with suggestions as to how they might be governed otherwise.

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Section: Regulating Offensive and Harmful Advertisingmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context

2020

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“…In this way there might be a better balance between public and private interests. A salient example of such a system is the one of broadcast advertising in the United Kingdom (Brown, ; Dacko & Hart, ). In this case, Ofcom (the British regulator) contracted out regulatory functions and three industry institutions were created in order to provide three levels of regulation for broadcasting advertisements, standards setting, surveillance, and enforcement.…”

Section: Advertising Regulation and The Concept Of Governancementioning

confidence: 99%

Self‐Regulation of Online Advertising: A Lesson From a Failure

Ginosar¹

2014

Policy & Internet

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An attempt in Israel to establish a regime of industry self-regulation of online advertising has failed. While the immediate reason was the disapproval of the Israeli Government's Antitrust Commissioner, we employ a questionnaire of industry representatives and a survey of 527 students to expose a significant gap between the views of the industry representatives and public positions regarding online advertising regulation. While the industry supports self-regulation of technical aspects of online advertising, the public prefers co-regulation of both technical aspects as well as the content of online advertising. The article suggests that in order to become accepted and practical, a new regulatory regime in the Internet arena should be adopted, via a co-regulatory rather than selfregulatory mode.

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“…El debate tradicional en este campo diferencia dos formas de implementar o entender este proceso: en función de si se apuesta por la "auto-responsabilidad" real o bien por el "auto-servicio" (Dacko;Hart, 2005) o incluso la auto-defensa de la industria (García-Calderón, 2017; Gil-Sánchez, 2017).…”

Section: Introductionunclassified

Ética y autorregulación publicitaria: perspectiva desde las asociaciones de consumidores

González-Esteban¹,

Feenstra²

2018

EPI

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Licenciada en humanidades y doctora en ética empresarial por la misma universidad y master en RRHH y RRLL. Sus publicaciones e intereses de investigación se centran en la ética empresarial y económica, desde la corriente de la ética discursiva y la teoría de los stakeholders. Es editora de Ética y gobernanza: un cosmopolitismo para el siglo XXI (Comares, 2013) y ha escrito artículos en revistas como

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Critically Examining Theory and Practice: Implications for Coregulation and Coregulating Broadcast Advertising in the United Kingdom

Cited by 5 publications

References 14 publications

To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context

To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self-) Regulatory Context

Self‐Regulation of Online Advertising: A Lesson From a Failure

Ética y autorregulación publicitaria: perspectiva desde las asociaciones de consumidores

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