“…Theories of visual word perception generally propose that phonological representations play an important role, with some theories arguing that phonology plays the dominant role (e.g., Ashby & Martin, 2008;Conrad, Grainger, & Jacobs, 2007;Frost, 1998;Lukatela, Eaton, Lee, Carello, & Truvey, 2002; for review, see Rastle & Brysbaert, 2006). Recent researchers using implicit memory for verbal materials have likewise argued that phonological representations play an important role in visual priming (e.g., Brooks et al, 1999;Havelka et al, 2006;Lukatela et al, 2007;Lukatela, Eaton, Sabadini, & Turvey, 2004;Peretz, Lussier, & Be ´land, 1998;Rueckl & Mathew, 1999;Ryan et al, 2001; see influence of spelling-sound inconsistencies, modality-specific encoding strategies induced by mixed-list designs) and found no difference between cross-modal and intramodal priming on perceptual identification, WSC, and WFC. T. Curran et al (1999) and Loveman et al (2002) also reported conditions under which crossmodal and intramodal priming were equal for visual priming tasks.…”