Cross-cultural communication: East vs. West

The neuroscience of respect: insights from cross-cultural perspectives

“…In these societies, individuals are encouraged to express their unique identities and to pursue their own goals. Independence is highly valued, and personal achievements, skills, and talents are key priorities (Hsieh, 2011 ; Grossmann and Santos, 2016 ). People in individualistic societies are expected to take responsibility for their lives, and their success is often measured on an individual basis.…”

Guest editorial

“…Studies documented the influence of Confucian values on work ethics (Yoo and Donthu, 2002;Baumann et al, 2016). Additionally, research has found an impact on marketing processes such as new product development processes (Subramanian et al, 2019), marketing communications (Hsieh, 2010;Zhu, 2009), customer relationship management (Jia and Wang, 2013;Liu et al, 2009;Murphy and Wang, 2006), negotiation (Warden and Chen, 2009;Eng and Jin Kim, 2006) and sales management (Lee et al, 2009;Lu et al, 1999). During negotiations, Chinese managers are found to be more culturally sensitive to distant cultures whilst practicing self-interest sacrifice and face-saving to the benefit of the other party (Warden and Chen, 2009).…”

Guest editorial

“…Studies documented the influence of Confucian values on work ethics (Yoo and Donthu, 2002;Baumann et al, 2016). Additionally, research has found an impact on marketing processes such as new product development processes (Subramanian et al, 2019), marketing communications (Hsieh, 2010;Zhu, 2009), customer relationship management (Jia and Wang, 2013;Liu et al, 2009;Murphy and Wang, 2006), negotiation (Warden and Chen, 2009;Eng and Jin Kim, 2006) and sales management (Lee et al, 2009;Lu et al, 1999). During negotiations, Chinese managers are found to be more culturally sensitive to distant cultures whilst practicing self-interest sacrifice and face-saving to the benefit of the other party (Warden and Chen, 2009).…”