Cross-cultural comparison of m-commerce adoption between developed and developing countries: A literature review

Abstract

The purpose of this paper is to report a review of literature that dealt with the factors affecting mcommerce adoption, and comparing the reported differences in outcomes between developed and developing countries. 42 empirical research papers reporting on these key factors were examined, and categorized into either developed or developing countries in order to compare the outcomes. On average the outcomes of these studies were found to be more contradictory in developing countries than in developed countries; particularly for some key factors such as perceived ease of use, awareness, selfefficacy and enjoyment where disagreement was the highest in developing countries. Also, some factors were found to be studied in developing countries but never studied in developed countries and vice versa. We suggest that more research is required on the factors that resulted in contradictory findings.

Assessing the Adoption of Mobile Technology for Commerce by Generation Z

“…In this sense, a significant contribution is that the number of smartphones used is very high and dependent on internet service. However, m-commerce adoption is different depending on the country [32]. Concerning its degree of development, specific factors characterize the adoption of m-commerce.…”