Cross‐cultural consumer socialization: An exploratory study of socialization influences across three ethnic groups

Abstract

According to the recent 2000 U.S. Census, the ethnic population in America reached almost 80 million people. However, there is limited research to show how ethnic consumers seek market information and how susceptible they are to different types of personal and media influences. An attempt is made in this study to present a cross-cultural comparison of ethnic consumer socialization influences. The results of the study indicate that Asian American, Hispanic, and African American young adults significantly differ in their susceptibility to different socialization influences. ᭧

Intergenerational influence: Roles of conformity to peers and communication effectiveness

“…Another possible avenue for future research is exploration of influence strategies, and how they may be used in reverse intergenerational transfer. Finally, although cross-cultural research in this area is beginning to emerge (e.g., Singh, Kwon, & Pereira, 2003;Viswanathan et al, 2000; see also John, 1999 for a brief review), more is certainly called for. …”

Differential effects of social influence sources on self-reported music piracy

“…Acknowledging the importance of the Internet, early studies mainly focus on how the characteristics of the technologies (such as connection speed, usefulness of a P2P network, and ease of use of a P2P network) affect music piracy behavior [6,46]. However, the Internet as a socialization agent and source of learning is under-explored [73]. One of the most significant differences between the Internet and traditional mass media is the interactivity of Internet communication.…”

Untitled

“…Interview participants mentioned several -culturally relevant‖ online elements, which capitalize on peer and family pressure because collectivist societies tend to share more information and depend more on word-of-mouth referrals (Singh, Kwon & Pereira, 2003).…”