Cross‐cultural differences in Central Europe

Kolman, Luděk; Noorderhaven, Niels; Hofstede, Geert; Dienes, Elisabeth

doi:10.1108/02683940310459600

Cited by 150 publications

(110 citation statements)

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“…Hofstede (1980) This study utilizes the original cultural dimensions developed by Hofstede (1980) to calculate cultural indices in different countries. Hofstede's scales has been applied in different studies across cultures to understand the behavior of people across cultures, and thus appeared to have an acceptable convergent, discriminant and external validities (Kolman et al, 2003;Swierczek, 1991;Hoppe, 1990;Holden, 1999;Lee, Anne & Geoffrey 2006;Hambrick & Brandon, 1988;Smith & Bond, 1998;Gong et al, 2007).…”

Section: Discussionmentioning

confidence: 99%

“…When researchers discuss culture in an international context, the name of Hofstede is invariably invoked and his dimensions are applied as an authority of holy writ (Holden, 1999) and most cultural models done after Hofstede clarify and support Hofstede's dimensions and can most relate back to Hofstede's dimensions (Smith, Dugan & Trompenaars, 1996). In addition to the fact that Hofstede's cultural dimensions have substantial face validity (Kolman et al, 2003), Hofstede's framework is still considered the most robust measure of national culture (Gong et al, 2007).…”

Section: Replication Of Hofstede's Cultural Dimensions In Jordanmentioning

confidence: 99%

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Replicating Hofstede in Jordan: Ungeneralized, Reevaluating the Jordanian Culture

Alkailani¹,

Azzam²,

Athamneh³

2012

IBR

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Hofstede was credited with completing the largest cross-cultural study applicable to international management theory and a review of the literature indicates that the dimensions identified by Hofstede capture the essence of many dimensions and value orientations proposed by other researchers. The effect of culture on people's life is so great that it will even affects the motives and choices of people's behavior. The aim of the study is to update the Hofstede cultural value dimensions. We argue that scores (findings) obtained by Hofstede in his previous studies conducted in Arab countries and then generalized to Jordanian culture are not scientifically valid. This study replicates Hofstede's study with data obtained from students studying for their master degrees in different universities in Jordan. Throughout the history of studying national cultures, a number of researchers, through their intense investigation of cultures, explored different cultural frameworks. This paper begins by reviewing the literature on culture and cultural frameworks. In the section after that, a replication of Hofstede's study was conducted and findings were obtained. The final section concludes with a discussion of findings, and why findings obtained differ from those found earlier by Hofstede himself in previous research.Keywords: Jordan, Culture, Cultural dimensions, Hofstede, Arab Countries, Individualism, Collectivism, Power distance, Uncertainty avoidance, Masculinity, Femininity Culture DefinedThe definition of culture and what is meant by culture has been open to debate and differences of interpretation (Ayoun, 2008). Culture is a complex universe including knowledge, beliefs, arts, morals, laws, customs, and any capabilities and habits a member of society can obtain (Taylor, 1974). Culture can be learned and shared (Hofstede, 1980), is the social heritage and life regulator (Chang, 1987), continues to grow and change; and every field of human life is related to it (Soares, Farhangnher & Shohmes, 2008). In short, culture is the sum of all treasures created by human beings, and the generic term for all life demonstrated by society (Chang & Chwang, 2005 Cultures can be understood as systems of symbols and meanings that even their creators contest, that lack fixed boundaries, that are constantly in flux, and that interact and compete with one another (Swider, 1986). It is a complex construct that can be studied on different levels; organizational, regional, and national (Hofstede, 1998). Cultural FrameworksThe concept of culture can help us understand the puzzle of human diversity that is so dominant in public discussions today about multicultural societies Marketing and business researchers, on the other hand, view national culture more as a dynamic process affecting a wide range of behaviors, particularly those relating to buying and consumption (Chuang & Chang, 2005).Triandis (1994) illustrates that culture cannot be separated from the individual; it is not a system of abstract values that exists independently of ind...

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Section: Discussionmentioning

confidence: 99%

Section: Replication Of Hofstede's Cultural Dimensions In Jordanmentioning

confidence: 99%

Replicating Hofstede in Jordan: Ungeneralized, Reevaluating the Jordanian Culture

Alkailani¹,

Azzam²,

Athamneh³

2012

IBR

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“…As J. N. Yanouzas and S. Boukis (1993) [22] mentioned, Poles are more inclined to form a group with strong trust relations and work together in «beating the enemy». According to L. Kolman, N. G. Noorderhaven, G. Hofstede and E. Dienes (2003) [16], Poland is much more collectivistic than Western European countries.…”

Section: Resultsmentioning

confidence: 99%

Modern Ukrainian and Polish business cultures: G. Hofstede’s classification

Wackowski¹,

Близнюк²

2017

EA-XXI

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Abstract. For the last twenty years, G. Hofstede's classification of cultural factors has been one of the basic approaches to the development of the majority of modern typologies of national business cultures. The purpose of the research is to compare cross-cultural characteristics of modern Ukrainian and Polish business cultures with regard to G. Hofstede's classification of cultural factors. To achieve this goal, we have compared modern Ukrainian and Polish business cultures according to Hofstede's classification of cultural factors. Key cross-cultural differences of Ukrainian and Polish business cultures have been defined, which are a higher level of collectivism in Ukrainian culture, masculinity of Polish culture versus femininity of Ukrainian culture and medium-term orientation in Ukrainian culture in comparison with short-term orientation of Polish culture. Further research will be devoted to the development of practical recommendations regarding cross-cultural interaction with representatives of modern Ukrainian and Polish business cultures based on the defined cross-cultural peculiarities of the Ukrainian and Polish management. Keywords: Power Distance; Individualism; Collectivism; Femininity; Masculinity; Uncertainty Avoidance; Long-term Orientation; Restraint; Ukrainian Business Culture; Polish Business Culture JEL Classification: Z10; M14 DOI: https://doi.org/10.21003/ea.V165-15Вацковскі К. доктор економічних наук, професор, завідувач кафедри інформаційних систем, Варшавський політехнічний університет, Варшава, Польща Близнюк Т. П. кандидат економічних наук, доцент, докторант кафедри менеджменту та бізнесу, Харківський національний економічний університет імені Семена Кузнеця, Харків, Україна Сучасна українська та польська ділова культура: класифікація Г. Хофстеде Анотація. Останні двадцять років концепція культурних чинників Г. Хофстеде є одним з основних підходів для розробки більшості сучасних моделей типології національних культур. Метою цього дослідження є порівняння крос-культурних особливостей сучасних ділових культур України та Польщі на основі концепції культурних вимірів Г. Хофстеде. Для досягнення поставленої мети проведено порівняння особливостей сучасної ділової культури України та Польщі на основі концепції Г. Хофстеде. У результаті проведеного дослідження виявлено ключові крос-культурні відмінності української та польської ділової культури, а саме: більш високий рівень колективізму в українській культурі; мужність польської культури на противагу жіночності української культури; орієнтація на майбутнє в українській культурі на відміну від орієнтації на минуле й сьогодення польської культури. Подальшими шляхами продовження дослідження стане розробка практичних рекомендацій щодо крос-культурної взаємодії з представниками сучасної української та польської ділової культури на основі визначених крос-культурних особливостей менеджменту цих країн. Ключові слова: дистанція влади; індивідуалізм; колективізм; жіночність; мужність; уникнення невизначеності; довгострокова орієнтація; стриманість; ук...

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“…Svetlik and his team used the original questionnaire by Hofstede VSM 94 (Value Survey Module). We consider it a more objective research than the original one done in 2003 by Kolman (Kolman, 2003), especially, in terms of representativeness of the sample. Results of the Slovak cultural dimension are presented in Table 1.…”

Section: Critiquementioning

confidence: 99%

Selection of Advertising Appeals in Slovak Television Advertising

Ihnátová¹

2013

Creative and Knowledge Society

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Purpose of the article The issue of creating advertising that is culturally congruent has been considered to be very important to experts dedicated to the field in the past years. Culture is an important internal factor of customer behavior that needs to be fully considered if the advertising campaigns aim to address its target audience effectively. The goal of this article is to contribute to existing knowledge in the area of culturally congruent advertising. More specifically, to find out what advertising appeals are preferred in Slovak television advertising. Methodology/methods Main scientific method of the present research was conceptual content analysis. The results are based on the sample of 133 TV commercials broadcasted in Slovak televisions during the 2012 in selected four segments (beer, financial services, periodicals and non-alcoholic beverages). Scientific aim Aim of this contribution is the introduction of preferences and frequency of usage of advertising appeals used in Slovak television advertising. Subsequenty, the exploration of the links between the selection of advertising appeals and cultural dimensions of Slovaks are analyzed. Findings The largest representation in analyzed television commercials in all examined segments has the appeal to relaxation.), followed by the appeal of suitable, then the appeal of saving, the appeal to patriotism, the appeal of natural and the appeal to affiliation. In the surveyed segments the preferences of individual advertising appeals are somehow different and reflect existing influence of product category on creative strategy. The findings show the positive relation between selection of advertising appeals and Slovak cultural dimensions. Conclusions The preset contribution shows the importance of studying cultural aspects of advertising and applying findings to the field of advertising. Some limitations of the study are stated and recommendations for further research are added at the end of the article.

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Cross‐cultural differences in Central Europe

Cited by 150 publications

References 15 publications

Replicating Hofstede in Jordan: Ungeneralized, Reevaluating the Jordanian Culture

Replicating Hofstede in Jordan: Ungeneralized, Reevaluating the Jordanian Culture

Modern Ukrainian and Polish business cultures: G. Hofstede’s classification

Selection of Advertising Appeals in Slovak Television Advertising

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