“…To give an example, the tweets sharing the vision of a company or discussing it in a positive way were classified as tweets of the symbolic area; on the other hand, tweets dealing with the creativity of a company have been classified with two labels (political and behavioral). Many algorithms are available for text classification, such as Naive Bayes (Lewis, ), Nearest Neighbor (Yang, ), Neural Networks (Ozmutlu, Cavdur, & Ozmutlu, ), Rule Induction (Apte, Damerau, & Weiss, ), and Support Vector Machines (SVM; Vapnik, ). SVM were included among the most effective classification techniques, with the additional advantage of being more generalizable than others, such as decision trees (Lee & Lee, ; Wang, Sun, Zhang, & Li, ).…”