Cruise experience and its contribution to subjective well‐being: A case of Chinese tourists

Purpose To address Generation Z’s role in the emerging workforce, this paper aims to examine Chinese Generation Z’s subjective well-being (SWB) during their internship in the hospitality and tourism industry through the lens of Chinese cultural values. It explores the extent to which Gen Zs identify with Chinese cultural values and the influences of Chinese cultural values on intern students’ SWB which, in turn, predicts their future job intentions in this industry. Design/methodology/approach This paper proposes a normative model to contextualize the multi-dimensional interactions between Chinese cultural values, intern students’ SWB, and their future job intentions in the hospitality and tourism industry. A survey as the main data collection method was used with 400 respondents in Macau, China in testing hypotheses and analyzing the direct and indirect effects of these interactions. Findings The paper provides empirical insights into the way that Generation Z’s SWB is influenced by Chinese cultural values. Findings show that Chinese intern students’ average SWB in the workplace was above average. It also suggests that two cultural dimensions can be identified as playing a significant and salient role in shaping their SWB in the workplace as well as their future job intentions, namely, attitudes toward work and job-related face values. However, no significant relationships with the other three dimensions of CCVs were found to influence their SWB or future job intentions, namely, attitudes toward people, moral discipline and status and relationship. Research limitations/implications This research results may lack generalizability because the respondents chosen in Macau cannot be fully representative of Chinese Generation Z. Therefore, researchers are encouraged to widen the respondent base. Furthermore, cultural influences are tempered by many macro-contextual factors. Although this study focuses on unpacking Generation Z’s mental status from the level of national culture, other factors such as organizational considerations warrant future academic attention. Originality/value This paper addresses a research gap by identifying the influences of cultural values on the SWB of intern students which, in turn, affects their future job intentions in the hospitality and tourism industry.

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“…This two-dimensional solution is widely embraced in tourism-related research (e.g. Chi et al, 2017;Lyu et al, 2018).…”

Section: Swb: With An Emphasis On Intern Studentsmentioning

confidence: 99%

“…The latter is used to measure the emotional responses and ongoing evaluation of conditions of life. This two-dimensional solution is widely embraced in tourism-related research (Chi et al, 2017;Lyu et al, 2018).…”

Section: Cultural Values and Employment Among Gen Zmentioning

confidence: 99%

Do Gen Zs feel happy about their first job? A cultural values perspective from the hospitality and tourism industry

Tang

Tosun

Baum

2020

IJCHM

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“…A recent study showed that 55.8% of China' population use the Internet (CNNIC, 2018). QQ Survey was selected for its active and large online survey community in China (Lyu et al, 2017(Lyu et al, , 2018, in which nearly 5.1 million panelists had participated by 2019 (www.1diao cha.com). Compared with traditional online sampling, QQ Survey provides several important features, such as (1) control of recruitment and participant selection; (2) complete anonymity of the sample; (3) motivation to visit recruitment location; and (4) incentive disbursement through built-in payment systems.…”

Section: Survey Administrationmentioning

confidence: 99%

Supply chain innovation: Conceptualization, instrument development, and influence on supply chain performance

Wong

Ngai

2022

J of Product Innov Manag

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A supply chain (SC) is seen as a source of competitive advantage, and SC innovation has become a critical research topic in business‐to‐business marketing and production. However, the main obstacle to empirical research on SC innovation is a lack of validated and well‐developed scales to measure it. Therefore, developing a measurement scale for the SC innovation construct is necessary. This paper describes the development and validation of a third‐order SC innovation scale based on the collection of primary quantitative and qualitative data. SC innovation was then operationalized as a multidimensional construct with three aspects, namely, marketing, technology development, and logistics‐oriented innovation activities, resulting in 31 measurement items. The developed SC innovation scale applies to the textile and apparel industry primarily. Business‐to‐business marketers can apply this empirically validated scale to evaluate their SC innovation efforts and identify areas for improvement.

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“…The research framework of this study presents the brand equity drivers; brand experience and brand personality as antecedents to brand engagement through the mediating role of brand affect. For instance, prior research studies have reported that brand personality and brand experience are significantly connected to brand engagement behavior through the mediating role of brand affect (Lee, Back, & Kim, 2009;Lyu, Mao, & Hu, 2018). Similarly, brand affect also significantly leads to brand engagement behavior (Samala & Singh, 2019;Verleye, Gemmel, & Rangarajan, 2014).…”

Section: Research Framework and Hypotheses Developmentmentioning

confidence: 99%

“…This study views brand experience as "subjective, internal response of customers prompted by the brand-related stimuli such as brand's identity, packaging, design, environment and communications (Brakus, Schmitt, & Zarantonello, 2009)". In the quest that if brand experience evokes positive and negative emotional response (affect), Lyu et al (2018) conducted a research study to examine this relationship. Collecting the data from Chinese tourists, the authors reported that cognitive experience is critical in evoking brand affect in customers.…”

Section: Relationship Between Brand Experience and Brand Affectmentioning

confidence: 99%

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

Farhat¹,

Mokhtar²,

Salleh³

2020

10.5267/j.msl

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Brand engagement is relatively a new concept in marketing. The objective of this research study is to unearth the relationship between brand engagement and customer-based brand equity drivers; brand personality, brand experience, and brand affect. The data was collected from 426 automobile customers in Pakistan through multistage cluster sampling technique. PLS-SEM analysis of the data supported the relationships between brand equity drivers and brand engagement and the mediating role of brand affect. Brand experience, brand personality, and brand affect emerged as the significant predictors to brand engagement. It is recommended that brand managers design marketing plans with a greater emphasis and focus on pleasant brand experiences which result in brand affect, ultimately leading to brand engagement.

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Cruise experience and its contribution to subjective well‐being: A case of Chinese tourists

Cited by 33 publications

References 72 publications

Do Gen Zs feel happy about their first job? A cultural values perspective from the hospitality and tourism industry

Do Gen Zs feel happy about their first job? A cultural values perspective from the hospitality and tourism industry

Supply chain innovation: Conceptualization, instrument development, and influence on supply chain performance

Linking brand engagement to customer-based brand equity and role of brand experience, brand personality, and brand affect: A case of automobile market of Pakistan

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