CSR as a Potential Motivator to Shape Employees’ View towards Nature for a Sustainable Workplace Environment

Abstract

Prior studies in the contemporary literature have largely ignored the important role of corporate social responsibility (CSR) in shaping employees’ views of self and nature. Although researchers have recently started to pay considerable attention to explore the link between CSR and environmental sustainability, determining how CSR can be effective in shaping the proenvironmental behavior of employees that is missing in the existing literature. The objective of the present research study is to test the impact of microlevel CSR activities to induce environmental performance of an organization with a mediating effect of employees’ pro-environmental behaviors. This study argues that CSR activities of an organization motivate the workers to rethink the relationship between self and nature; hence, they are encouraged to participate in activities that are helpful in terms of preserving the environment, such as participating in pro-environmental activities at the workplace. The proposed model of the study was tested in the banking sector of Pakistan and analyzed by using the structural equation modeling (SEM) technique in AMOS software. The results revealed that microlevel CSR activities, using employee proenvironmental behaviors as a mediator, directly and indirectly influence environmental performance of a bank. The results of the present study are helpful for policymakers of different banking institutions to understand how they can reduce the environmental footprint of their bank by using a well-planned CSR program that can induce transcendent emotions in employees to create a sustainable environment.

The Relationship between CSR Communication on Social Media, Purchase Intention, and E-WOM in the Banking Sector of an Emerging Economy

“…This study uses two theories such as the theory of norm reciprocity [32] and attribution theory [33]. These two theories have been extensively used by different researchers in extant literature related to the behavior of individuals [34][35][36][37][38]. These two theories are relevant in the context of present study because the process of attribution helps customers in evaluating a brand favourably or unfavorably.…”

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

“…Further, this strategy is also helpful to address any liking or disliking of the respondent(s) for a variable. The use of this strategy to mitigate social desirability is also recommended by extant researchers [21,105,106]. Likewise, the instrument was cross-checked by experts from academia in order to detect any ambiguity or complexity in the questionnaire items.…”

Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis

“…There is a stream of researchers who recognize the importance of communicating CSR through social media (S–CSR) as a building block in order to maintain meaningful relationships with stakeholders [ 10 , 11 , 12 ]. This study defines CSR according to the definition from Carroll [ 13 ] who states “CSR is the economic, legal, ethical and philanthropic responsibility of a business.” The extant literature has long established that through well-planned CSR activities, an organization can achieve multiple benefits that include organizational financial performance [ 14 ], brand reputation [ 15 ], employees’ behavior [ 16 ], and organizational commitment [ 17 ]. However, how the CSR activities of an organization can generate customer-centric outcomes is an issue that has not received due attention from contemporary CSR researchers thus far.…”