CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers

Edu, Tudor; Negricea, Iliuță Costel

doi:10.1007/978-3-319-39089-5_7

Cited by 2 publications

(2 citation statements)

References 26 publications

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“…Many scholars consider that businesses should behave in accordance with the carefully thought-out rules of moral philosophy [23], in line with the objectives and values of our society [5,24]. Failure to meet these expectations of ethical behavior can harm a firm's reputation, with potentially catastrophic results to shareholder value [25].…”

Section: B2b Corruptionmentioning

confidence: 99%

Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?

Burduja

Zaharia

2019

Sustainability

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Business-to-business (B2B) corruption, also known as private corruption, refers to unethical or illicit activities between private parties, without the direct participation of the state. Existing literature on the topic, while still limited, has taken several avenues, from qualitative studies to perception-based surveys and research experiments. Upon reviewing key studies and their findings, this article concentrates on research questions related to: business people’s perceptions on the determinants that favor B2B corruption in Romania, consequences of the phenomenon, and potential solutions. Findings are based on primary data collected through a 2019 questionnaire administered to 120 business leaders in Romania. Results confirm earlier studies’ findings that general context, malfunction of the institutions, and mentality favor B2B corruption, and that there is a lack of consensus among the business community on how to recognize and deal with various forms of B2B corruption, despite the widely spread belief that B2B corruption negatively affects business activities. Also, both internal and external solutions are considered to work against B2B corruption. The current article also opens new avenues in the literature, showing that: the probability to face B2B corruption increases with business leaders’ professional experience; preferences on how to deal with corruption cases vary based on a firm’s capital structure (domestic vs. foreign), reflecting the importance of organizational culture; and business leaders overwhelmingly want to fight against B2B corruption through both internal and external measures. Substantial progress, however, will require a proper common understanding by the private sector of what constitutes B2B corruption, including its causes, consequences, and remedies.

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Section: B2b Corruptionmentioning

confidence: 99%

Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?

Burduja

Zaharia

2019

Sustainability

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“…Every company tries to acquire a competitive advantage aiming to become special in the minds of their prospects and clients [31], hence its successful competitive endeavor not being easily replicated by competitors [30]. Nowadays, because of the fierce competition in various markets, companies go beyond the traditional 4Ps (product, price, promotion and placement) attempting to be competitive [32]. By implementing effective environmental strategies, businesses can become better or unique in various markets, thus, achieving sustainable benefits through differentiation or low cost [14], such benefits being in the forms of customer satisfaction and loyalty, or improved financial indicators [33], representing, actually, competitive advantage effects.…”

Section: Competitive Advantage and Green Marketingmentioning

confidence: 99%

A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa

et al. 2018

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The study focuses on green competitive advantage from a multi-dimensional perspective, investigating the impact of green marketing tools and company descriptive variables on these dimensions. The data were collected from small, medium and micro enterprises (SMME) from Western Cape/South Africa, an area marked by long-term water consumption restrictions. A qualitative approach was considered for variable tailoring to the SMMEs’ peculiarities, followed by a quantitative study, employing a sample of 237 companies, for testing each competitive advantage dimension against the established green marketing tools and company descriptive variables using logistic regressions. Each competitiveness variable was explained by at least one green marketing tool. Donating money and/or allocating time for environmental purposes explained three dependent variables, while selling biodegradable/recycled/refurbished products had an inverse relationship with two of them. Business type and number of operational years had a significant impact on three dimensions. This study enriches the literature by using green competitive advantage dimensions and not a latent factor, analyzing the impact of company descriptive variables as explanatory variables and prompting green strategies for small and medium businesses. The model could be improved by tests in other geographic areas, including green distribution and price variables and other descriptive factors (turnover, responsible investment and internationalization).

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CSR Market Positioning Constructs: From Planning to Action. Evidence from Romanian Internet Service Providers

Cited by 2 publications

References 26 publications

Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?

Romanian Business Leaders’ Perceptions of Business-to-Business Corruption: Leading More Responsible Businesses?

A Multi-Dimensional Approach of Green Marketing Competitive Advantage: A Perspective of Small Medium and Micro Enterprises from Western Cape, South Africa

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