Purpose The purpose of this paper is to appraise the impact of mobile shopping platform characteristics on consumer’s emotions, the relationship between emotions and their impact on impulsive buying. Design/methodology/approach Mobile shopping platform characteristics were grouped into five dimensions: information, entertainment, personalization, visuality and economic benefits, and integrated in a model built on the Stimulus-organism-response theory to evaluate the influence on arousal (excitement) and pleasure, the relationship between arousal and pleasure and their impact on impulsive buying. In total, 303 valid questionnaires were collected from Chinese mobile shoppers. The research hypotheses were tested through confirmatory factor analysis and structural equation modeling. Findings Entertainment and personalization had significant positive influences on consumer’s arousal and pleasure. Information, visuality and economic benefits had significant positive influences on consumer’s arousal. Arousal had a significant positive impact on consumer’s pleasure. Arousal and pleasure had significant positive influences on impulsive buying. Research limitations/implications New insights can be obtained by investigating other consumer’s profiles. The model can be improved by including other mobile platform characteristics (product availability, platform ease-of-use and interactivity) and broadening the impulsive buying perspective through assessing flow experience and virtual atmosphere. Practical implications Marketing strategies are proposed based on the mobile platform characteristics and considering Chinese customer values, for generating positive emotions and impulsive buying. Originality/value This study enriches the literature by recommending a classification for mobile shopping platform characteristics and proposing a model to investigate the characteristics, emotions and impulsive buying nexus.

Considering an information system—Confucian user behavior perspective and employing an integrated expectation confirmation model (ECM) and information system success (ISS) model, this study introduces three latent variables: perceived trust, perceived enjoyment and perceived risk, and constructs a travel APP research model on continuance usage intention. By collecting data through questionnaires from Chinese travel APP tourists, the study uses Smart Partial Least Squares to construct the structural equation model. The results show significant positive/negative relationships between information quality(INQ), system quality(SYQ), service quality(SEQ)—expectation confirmation (EC); expectation confirmation (EC)—perceived usefulness (PU), perceived trust(PT), perceived enjoyment (PE)—satisfaction (SAT); perceived usefulness (PU), perceived trust(PT), perceived enjoyment (PE), perceived risk (PR)—satisfaction(SAT); perceived usefulness(PU), satisfaction(SAT)—continuance usage intention. This study expands the travel APP literature by developing and testing the integrated ECM–ISS model, and makes strategical suggestions to travel e-commerce enterprises considering Confucian values. The model can be improved by including Confucian values, expanding the surveyed population and assessing perceptual relationships and the continuance usage intention-actual behavior nexus.

The primary purposes of this study are to consider the influence of YouTube marketing communication (YMC) on awareness and knowledge among Generation (Gen) Y cohort respondents in South Africa (SA) and Romania (RO) and to establish if country, demographic, and usage (independent) variables have an effect on this cognitive attitudinal association. Multistage sampling was employed, and a survey was conducted among 400 respondents in SA and 400 respondents in RO. Structural equation modelling was used to investigate the hypothesized associations. The findings confirm that awareness had a favorable influence on knowledge for the total sample, SA and RO. The results also show that awareness displayed a significantly larger positive effect on knowledge among Romanian Gen Y in comparison with South African Gen Y. This study confirms that age (demographic variable) and access, usage length, log‐on frequency, log‐on duration, and advertisement viewership numbers (usage variables) have a significant effect on cognitive attitudinal responses due to YMC among Gen Y in SA and RO. Organizations should consider adapting YMC strategies to stimulate awareness, which will stimulate favorable knowledge attitudinal responses, as well as consider the aforementioned demographic and usage variables when targeting the infamously unpredictable Gen Y due to the positive cognitive attitudinal association in developing countries.

No abstract

No abstract