CSR Partnership Model for Sustainable MSMEs Development: A Case Study of the Partnership Program at PT Jasa Marga (Persero) Tbk

Abstract

This research aims to examine Corporate Social Responsibility (CSR) Partnership Program to find an optimal and sustainable partnership model between State-owned Enterprises (SOEs) and Micro Small and Medium Enterprises (MSMEs) to advance the people's economic sector. This research was qualitative research with a case study approach. Data collection techniques used in this research were in-depth interviews, observation, and literature studies. In-depth interviews were conducted with 3 informants chosen as representatives of PT Jasa Marga (Persero) Tbk and 6 informants were taken as participants in Focus Group Discussions representing MSMEs fostered partners in the Jagorawi - Cikampek Toll network area. Informants were selected using a purposive sampling technique. The results showed that the CSR partnership model between SOEs and MSMEs is based on mutual respect, transparency, good communication and trust, mutual benefit to those involved, and has a consistent commitment from both parties.

Enhancing SME Green Performance: The Role of Environmental and Social Responsibility Programs and Environmental Dynamism

“…Another study conducted research on the CSR programs of a large company in Indonesia from 1980 to 2011 and revealed that the large company played a role in enhancing the capabilities of micro-business owners and workers involved in the company's supply chain [30]. The positive impact of implementing CSR programs, as demonstrated by this study, has also been substantiated by studies [23,51,52]. Nevertheless, the significant impact of CSR on the performance of micro-enterprises cannot be separated from the entrepreneurial attitude exhibited by these micro-enterprise actors [13].…”

“…It reflects a growing recognition that companies have a responsibility not only to shareholders but also to the broader global community, society, and the planet. ESR is driven by a combination of ethical considerations, stakeholder expectations, regulatory frameworks, and the recognition that responsible business practices contribute to long-term profitability and sustainability [23].…”