“…Indeed, experimentally inducing memory reactivation by reexposure to a contextual olfactory memory cue during SWS activated hippocampal areas during sleep and resulted in improved memory recall the next day Rasch et al, 2007). This concept has received further support by recent findings indicating that reactivating memories during sleep by auditory cueing leads to a strengthening of individual memory traces, suggesting a high degree of specificity of the effects of reactivation on memory consolidation during sleep (Oudiette, Antony, Creery, & Paller, 2013;Antony, Gobel, OʼHare, Reber, & Paller, 2012;Rudoy, Voss, Westerberg, & Paller, 2009). Although a first study on creativity suggests that odor effects on reactivation are absent when different odors are used before and during sleep (Ritter, Strick, Bos, van Baaren, & Dijksterhuis, 2012), the specificity of olfactory cueing for memory consolidation processes during sleep has not yet been examined in previous studies.…”