Culinary Tourism in Central America: A Cross-Analysis of Government Tourism Websites

Matwick, Keri

doi:10.1080/15428052.2017.1378601

Cited by 9 publications

(3 citation statements)

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“…Saat ini, proses pemasaran digital sangat populer digunakan masyarakat. Ini adalah peluang untuk melakukan kegiatan bisnis seperti menjual beragam produk kuliner daerah dengan membuka model bisnis perusahaan berbasis digital dengan memanfaatkan TI untuk mendukung proses pengenalan, promosi, dan pemasaran produk lokal (Matwick, 2018). Pemasaran global atau global marketing membutuhkan strategi yang menentukan cara bersaing dalam mempromosikan produk, taktik yang digunakan juga harus selaras dengan tujuan utama perusahaan.…”

Section: Pendahuluanunclassified

Pemasaran Kuliner Indonesia Berbasis Digital Marketing Sebagai Sarana Gastro Diplomasi

Luckyardi

Apriliani

2022

JBK

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Penelitian ini bertujuan untuk mengkaji pemasaran kuliner berbasis digital sebagai alat Gastro Diplomacy. Mempromosikan kuliner asli Indonesia ke negara lain dapat memajukan perekonomian negeri. Penelitian ini menggunakan data kualitatif dengan mengumpulkan berbagai artikel dan jurnal serta menganalisis kuesioner. Hasil penelitian ini adalah media digital efektif untuk meningkatkan pemasaran kuliner lokal sebagai alat Gastro Diplomasi. Melalui media digital, kuliner dapat dikenal dan dijelajahi generasi muda serta dapat mempopulerkan budaya Indonesia yang kaya aneka rempah dan menghasilkan banyak kuliner dari ramuan ini. Pemasaran berbasis digital dapat memperkenalkan masakan Indonesia yang kaya rempah kepada orang asing sebagai soft power Indonesia dan meningkatkan daya saing usaha kuliner Indonesia.

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Section: Pendahuluanunclassified

Pemasaran Kuliner Indonesia Berbasis Digital Marketing Sebagai Sarana Gastro Diplomasi

Luckyardi

Apriliani

2022

JBK

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“…In recent years, tourism has been developing rapidly, and occupied an important position in the tertiary industry, making significant contributions to politics, economy, culture, and ecology [1][2][3][4][5]. The demand for high-quality tourism talents continues to grow, owing to the structural adjustment and upgrading of tourism, and the integration between culture and tourism [6][7][8][9][10][11][12][13][14][15].…”

Section: Introductionmentioning

confidence: 99%

Application of Knowledge Chain in the Construction of Online Tourism Education Resources

Chen¹,

Wu²

2022

Int. J. Emerg. Technol. Learn.

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Online tourism education occupies an important position in tourism education. Building a knowledge chain can clearly demonstrate the logical relationship between knowledge points of the entire discipline of tourism education, and enable the students to better grasp and understand the relationship between relevant knowledge points through online tourism education. This paper explores the application of knowledge chain in the construction of online tourism education resources (OTERs). Specifically, the associations between knowledge units in OTERs were modeled, the associations between knowledge units were computed, the structure of knowledge chain was optimized, and the OTER knowledge chain was analyzed in details. Through experiments, an example knowledge chain was constructed, and the students’ satisfaction with the application of OTER knowledge chain was evaluated thoroughly.

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“…However, the majority of these empirical studies were based on Western European scholars' viewpoints (Kim & Iwashita, 2015). Furthermore, previous studies have investigated the use of local food in developing marketing strategies in urban and developed countries (Batziakas et al, 2019;Brayden et al, 2018;Choe & Kim, 2018;Madaleno et al, 2017;Matwick & Matwick, 2017;Wu & Wu, 2016). Meanwhile, little empirical study has been conducted on the development of rural food tourism.…”

Section: Introductionmentioning

confidence: 99%

Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination

Raji¹,

Karim²,

Ishak³

et al. 2022

GEOGRAFIA

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Integrating the relationship between food and tourism destination has been an important issue in the current tourism scenario. More tourism leaders globally are recognizing the important role local food can play in strengthening a rural destination's tourism product. Thus, the purpose of this study is to explore the role of local food in developing Lenggong Valley as a rural food tourism destination. This study is applying a qualitative method using in-depth interview and participant observation. The finding identified four steps in developing rural food tourism destination; i) identifying local food components, ii) examining the capabilities of local food as tourism product; iii) evaluating local food as tourism product; and iv) selecting suitable marketing strategy to promote food tourism. This study contributes to expanding research on food tourism in constructing the rural food tourism framework. The information in this study leading to new ways of thinking about local food, by integrating local food and tourism resources to enhance rural destination attraction, since local food at rural destination attract little research in the field of tourism management.

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Culinary Tourism in Central America: A Cross-Analysis of Government Tourism Websites

Cited by 9 publications

References 0 publications

Pemasaran Kuliner Indonesia Berbasis Digital Marketing Sebagai Sarana Gastro Diplomasi

Pemasaran Kuliner Indonesia Berbasis Digital Marketing Sebagai Sarana Gastro Diplomasi

Application of Knowledge Chain in the Construction of Online Tourism Education Resources

Exploring the roles of local food in developing Lenggong Valley as a rural food tourism destination

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