2014
DOI: 10.1007/s11628-014-0230-5
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Cultivating service-oriented citizenship behavior among hotel employees: the instrumental roles of training and compensation

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Cited by 41 publications
(40 citation statements)
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References 55 publications
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“…For example, Bettencourt () has suggested that perceived customer support, commitment and customer satisfaction influence customer citizenship behaviour. Several studies (Ahearne, Bhattacharya, & Gruen, ; Gruen, Osmonbekov, & Czaplewski, ; Nasurdin, Ahmad, & Tan, ) have also shown that customer‐company identification, affective commitment, organizational training, and compensation, are potential determinants of customer citizenship behaviour.…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%
See 1 more Smart Citation
“…For example, Bettencourt () has suggested that perceived customer support, commitment and customer satisfaction influence customer citizenship behaviour. Several studies (Ahearne, Bhattacharya, & Gruen, ; Gruen, Osmonbekov, & Czaplewski, ; Nasurdin, Ahmad, & Tan, ) have also shown that customer‐company identification, affective commitment, organizational training, and compensation, are potential determinants of customer citizenship behaviour.…”
Section: Literature Review and Research Hypothesesmentioning
confidence: 99%
“…Several studies (Ahearne, Bhattacharya, & Gruen, 2005;Gruen, Osmonbekov, & Czaplewski, 2007;Nasurdin, Ahmad, & Tan, 2014) have also shown that customer-company identification, affective commitment, organizational training, and compensation, are potential determinants of customer citizenship behaviour.…”
Section: Customer Citizenship Behaviourmentioning
confidence: 99%
“…The dimensions of Customer-Oriented Organizational Citizenship Behavior (CO OCB), as follows: Helping behavior, Sportsmanship, Organizational Loyalty, Organizational Compliance, Individual Initiative, Civic Virtue, and Self Development (5) . In facing tough competition in the global era, high OCB is needed, as it is confirmed to lead to service quality improvement, making the interaction with customers be more convenient, and offering innovative ideas in advancing the service that leads to customer's satisfaction (4,29,30) .…”
Section: Literature Reviewmentioning
confidence: 99%
“…An extra employee's behavior in offering service internally and externally, beyond the formal task system was called an OCB that oriented to the customer or Customer Oriented-Organizational Citizenship Behavior or CO-OCB (3) that inlined with one of the company cultures of PT X as a railway transportation service provider, that is excellent service. A specific OCB suited better to the staff who play roles in offering service to customers and representing the organization to external parties (4) .…”
Section: Introductionmentioning
confidence: 99%
“…Qualified hotel employees deliver service to customers not only to win their trust and commitment on the employee level and the hotel level, which maintains the quality of the relationship between employees and customers, but also, in turn, to reinforce customers' purchases, word-of-mouth recommendations, and intention to revisit the hotel (Nasurdin et al 2014;Su and Wang 2007). However, compared to other servicefocused industries, the tourism and hospitality industries are more labor intensive and their labor demand is highly variable and hard to meet by unplanned recruitment and selection.…”
mentioning
confidence: 99%