Cultural and Psychological Analysis of the Causes of Non-Adaptive Behavior of the Person of the Age of Metamodernism

Perspective Chapter: Causes of Errors in Intercultural Marketing Communications

“…Psychological features of metamodernist culture: (1) pursuit of truth with simultaneous guidance of faith, (2) guidance of "dialogical" thinking in order to create motivational alliances beyond the plane of clashing motivations. Metamodernist thinking seeks to define the scope of a problem in order to define free spaces for deciding on other issues; (3) accepting certain feelings and ideas as "obviously" correct, even if they are not so for other people; (4) seeking to superimpose opposing phenomena on each other in order to harmonise them; (5) experiencing the simultaneous pronounced remoteness and yet closeness and easy accessibility of others; (6) experiencing multiple subjectivities; (7) seeking to consciously unite [28].…”