Cultural aspect of innovation strategies’ ecologization

Marekha, Iryna Serhiivna; Omelyanenko, Vitalii

doi:10.21003/ea.v162-02

Cited by 6 publications

(4 citation statements)

References 1 publication

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“…The authors took the liberty for the first time to define the potential of internationalization of clusters in the absence of its concept. Also cultural nature of such type of clusters requires another industrial sectoral approach [26], but innovation networks and internationalization methodology can also be applied [27].…”

Section: The Concept Of the Potential Of Internationalization Of The mentioning

confidence: 99%

Intellectualization of the Phased Assessment and Use of the Potential for Internationalizing the Activity of Clusters of Cultural and Creative Industries of the Baltic Sea Regions

Prokopenko¹,

Omelyanenko²

2020

TEM Journal

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The cultural and creative industries sector is an essential driving force of the Baltic Sea Region economy. This article presents a methodology for intellectualization, including phased assessment and use of the potential of internationalization of the clusters. It provides suitable templates of the estimation that can gradually improve the quality of the evaluation with the amount of available information. The methodology ensures transparency of the analysis and decision-making process. The presented methodology can be easily adapted to assess the potential of internationalized clusters in other sectors of the economy. Similarly, the potential of internationalization of cluster activities' concept is determined.

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Section: The Concept Of the Potential Of Internationalization Of The mentioning

confidence: 99%

Intellectualization of the Phased Assessment and Use of the Potential for Internationalizing the Activity of Clusters of Cultural and Creative Industries of the Baltic Sea Regions

Prokopenko¹,

Omelyanenko²

2020

TEM Journal

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“…These issues are important for innovation culture (Marekha & Omelyanenko, 2016) and PR in the Innovation Communication System (Nordfors, 2007).…”

Section: Literature Reviewmentioning

confidence: 99%

Marketing aspect of the innovation communications development

Prokopenko

Omelyanenko

2018

Innovative Marketing

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The article analyzes innovation communications (InCo) as a factor for the innovation networks development. It is shown that the necessity to use InCo practice is due to the complexity of processes in high-tech sectors and the relevance of the development of appropriate organizational and economic tools for marketing relations. The main goals of the innovation networks development are determined. In the context of the study of factors for the innovation networks development, the role of relationship marketing, which involves the constructing long-term mutually beneficial relations with key partners of the economic entity, should be noted. It is determined that relationship marketing acts as a tool for practical implementation of the concept of joint creation of value in modern institutional forms of interaction in the innovation system (innovation networks, in particular virtual, international clusters, alliances, etc.). It was emphasized that in order to achieve the network aspect of innovation development of the economy, it is necessary to use models of open innovation, that is, combining efforts of economic entities in the scientific and technical field and exchange of operating results. The main communication problems, which cause the blocking of innovation development are determined. The analysis made it possible to distinguish between the groups of methods and mechanisms that are most often considered in the InCo practice. InCo practices are considered in terms of the possibility of organizing and self-regulating systems.

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“…The culture that favors innovation can be carried out by promoting new ideas, communications, collaborations, being aware of conflicts, tolerance in failure case. Some of these aspects were considered in study by Marekha and Omelyanenko (2016) on the example of ecological aspect of in-novation culture.…”

Section: Theoretical Basismentioning

confidence: 99%

Technology transfer management culture (education-based approach)

Omelyanenko

Semenets-Orlova

Хомерікі

et al. 2018

Problems and Perspectives in Management

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Research deals with the analysis of theoretical aspects of increasing the competence of scientists and experts, whose task is to work with technology as a good promotion of technology on the market with a view to its commercialization or search for technological solutions according to the tasks of the organization and to examine the startup methodology as a tool of improving the technology transfer skills efficiency. The new specifics of technology transfer management within the Education 3.0 paradigm are considered. In the paper, the authors analyze the technology transfer as important source of innovation creation and an integral part of business development. Target result of technologies introduction, implemented within limited period with limited resources as an innovative purpose of technology transfer, which is aimed at the best possible development of organization, is identified. The paper also suggests considering processes of technology development and technology transfer based on startup methodology.

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Cultural aspect of innovation strategies’ ecologization

Cited by 6 publications

References 1 publication

Intellectualization of the Phased Assessment and Use of the Potential for Internationalizing the Activity of Clusters of Cultural and Creative Industries of the Baltic Sea Regions

Intellectualization of the Phased Assessment and Use of the Potential for Internationalizing the Activity of Clusters of Cultural and Creative Industries of the Baltic Sea Regions

Marketing aspect of the innovation communications development

Technology transfer management culture (education-based approach)

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