“…Consequently it is only natural that a lot of research has concentrated on such cross-cultural differences, e.g. between the USA and Egypt (Cohen, 1987), India, Argentina and the USA (Druckman et al, 1976), India and the USA (Gordon & Kakkar, 1966), Brazil, Japan and the USA (Graham, 1983;Graham & Sano, 1984;Graham & Andrews, 1987;Zimmerman, 1985); China and the USA (Tung, 1982), China (Taiwan) and the USA (Graham & Lin, 1987), and the whole of the Pacific rim ; Canada, Mexico and the USA (Adler et al, 1987), Japan and Holland (Wittenhagen, 1993) and France and Holland (Stalpers, 1987;Wijst, 1991). Of course, hundreds of combinations are possible here, but the above references may give some idea of the research in this field.…”