1999
DOI: 10.1002/tie.4270410106
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Cultural dimensions of Russia: Implications for international companies in a changing economy

Abstract: The collapse of the Soviet Union has presented international companies with an opportunity to invest in the new Russian marketplace. The successful implementation of ventures in Russia has been difficult. The ability to understand the local cultural characteristics has been a key element in this difficulty. This study examines the cultural dimensions of a factory in Yoshkar‐Ola Russia. The cultural values of both the factory workers and the managers indicate little differences between their cultural values. An… Show more

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Cited by 10 publications
(3 citation statements)
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References 17 publications
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“…Unter Betrachtung allgemeiner kultureller Dimensionen wie etwa Individualismus-Kollektivismus, Unsicherheitsvermeidung oder Maskulinität wurde bereits festgestellt, dass zwischen Deutschland und Russland kulturelle Unterschiede bestehen (Bradley 1999). Konkret bezogen auf Kausalattributionen und Wünsche nach sozialer Distanz gegenüber Menschen mit psychischen Erkrankungen konnten zwar in einer Vergleichsstudie ähnliche Tendenzen unter deutschen und russischen Proband_innen gefunden werden, allerdings zeigte sich dort, dass russische Teilnehmer_innen tendenziell häufiger die Ursache für die psychische Erkrankung bei der betroffenen Person selbst verorteten, z.…”
Section: Diskussionunclassified
“…Unter Betrachtung allgemeiner kultureller Dimensionen wie etwa Individualismus-Kollektivismus, Unsicherheitsvermeidung oder Maskulinität wurde bereits festgestellt, dass zwischen Deutschland und Russland kulturelle Unterschiede bestehen (Bradley 1999). Konkret bezogen auf Kausalattributionen und Wünsche nach sozialer Distanz gegenüber Menschen mit psychischen Erkrankungen konnten zwar in einer Vergleichsstudie ähnliche Tendenzen unter deutschen und russischen Proband_innen gefunden werden, allerdings zeigte sich dort, dass russische Teilnehmer_innen tendenziell häufiger die Ursache für die psychische Erkrankung bei der betroffenen Person selbst verorteten, z.…”
Section: Diskussionunclassified
“…Whereas the scores for Germany were empirically validated, the scores for Russia and Morocco are only estimates based on various national reports, observations, and comparisons to similar countries (i.e.. the Arab World). Whether or not these projected scores are reflective of the reality in such rapidly changing societies as Russia's or Morocco's is a matter of heated debate [e.g., Naumov and Puffer, 2000;Bradley, 1999]. The Arab world is currently experiencing dramatic changes, which could also indicate profound shifts in this culture.…”
Section: Limitations and Future Researchmentioning
confidence: 99%
“…Paretskaya (2010) suggests that capitalism is not only an economic organization, but a broader cultural system, in the same way as is Quantitative and qualitative IC spectrum research on Russia appears to differ in conclusion, suggesting that a single IC scale is over-simplistic. Quantitative research using Hofstede's cultural dimensions questionnaire, collected after the collapse of the Soviet Union, typically portrays Russia as having low to moderate levels of individualism (Welsh et al 1993;Bollinger 1994;Veiga et al 1995;Puffer & Shekshnia, 1996;Bradley 1999). Hisrich & Grachev (1993) claimed that Soviet Russia was highly collectivist, because it promoted the interests of the state, while Holt, et al (1994) argued that Russians were indoctrinated into the socialist value system and that the individual had little freedom to make decisions, making it a collectivist society.…”
Section: Introductionmentioning
confidence: 99%