Brain imaging studies reliably localize a region of visual cortex that is especially responsive to visual words. This brain specialization is essential to rapid reading ability because it enhances perception of words by becoming specifically tuned to recurring properties of a writing system. The origin of this specialization poses a challenge for evolutionary accounts involving innate mechanisms for functional brain organization. We propose an alternative account, based on studies of other forms of visual expertise (i.e. bird and car experts) that lead to functional reorganization. We argue that the interplay between the unique demands of word reading and the structural constraints of the visual system lead to the emergence of the Visual Word Form Area.Years after children first learn to decode letters into words, a form of perceptual expertise emerges in which groups of letters are rapidly and effortlessly conjoined into integrated visual percepts -a process that is crucial to fluent reading ability. This article reviews the current evidence in support of a link between visual word form perception and a functional specialization in a brain region that we propose to call the 'Visual Word Form Area' (VWFA) -a portion of the left fusiform gyrus that is particularly responsive to visual words. Systematic exploration of the response properties of this region reveals sensitivity to specific and abstract qualities of visual word forms that are not easily attributable to more basic stimulus properties, and are also separable from higher-order linguistic properties.Considering the origin of VWFA poses a paradox for evolutionary accounts of functional specialization of extrastriate visual areas, given that the cultural invention of writing upon which this specialization is predicated did not exist until , 5400 years ago, which is insufficient time for selective pressures to engineer a specialized 'module' for visual word recognition. Instead, we suggest a developmental process through which reading experience drives progressive specialization of a pre-existing inferotemporal pathway for visual object recognition. Under this view, the rise of perceptual expertise in word recognition provides a remarkable example of how specialization processes within the visual system can accommodate a novel cultural invention.
Perceptual expertise underlying visual word recognitionLiterate adults possess a special form of visual expertise that allows their visual system to process words efficiently. Within less than 250 ms of viewing a written word, the visual system extracts the information needed to identify its linguistic significance, despite wide variations in print, script, font, size and retinal position. Several lines of cognitive evidence indicate that the perceptual mechanisms that support word recognition rest on a critical process that groups the letters of a word together into an integrated perceptual unit (i.e. a 'visual word form'). This process is highly sensitive to the abstract structural properties of the writing syste...