2004
DOI: 10.1068/d350
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Cultural Festivals and Regional Identities in South Korea

Abstract: This paper extends the literature in cultural festivals and urban methods to consider a case where the objectives of local government in holding a cultural festival exceeded economic development. In the city of Gwangju in South Korea, authorities initiated the Biennale exhibition to replace the troubling image of its political history with the new image of a city of art. This attempted transformation faced resistance from citizens who wanted to protect and develop Gwangju's own political identity and image. Fr… Show more

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Cited by 35 publications
(30 citation statements)
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“…For new destinations attempting to attract visitors and develop a tourism industry, festivals and events form key components of many destination marketing strategies (Getz, 2012;Gotham, 2005;Jackson, 2013;Jago, Chalip, Brown, Mules, & Ali, 2003;Shin, 2004;Zukin, 1995). Chalip and Green (2001), however, caution that in already highly marketed destinations, event exposure might not add to the brand image of the destination.…”
Section: Event Tourism Developmentmentioning
confidence: 99%
“…For new destinations attempting to attract visitors and develop a tourism industry, festivals and events form key components of many destination marketing strategies (Getz, 2012;Gotham, 2005;Jackson, 2013;Jago, Chalip, Brown, Mules, & Ali, 2003;Shin, 2004;Zukin, 1995). Chalip and Green (2001), however, caution that in already highly marketed destinations, event exposure might not add to the brand image of the destination.…”
Section: Event Tourism Developmentmentioning
confidence: 99%
“…Meanwhile, for these cities, as well as for those trying to get onto the global stage for the first time, festivals and events form part of place-marketing strategies, fuelled by an ideology of globalization, localization and competition among cities. Shin (2004), for instance, presents the case of the Gwangju Biennale Festival as being representative of recent cultural festivals in South Korea, where the image of a "city of art" was one of the standardized images developed by local governments to reshape the images of several South Korean cities. As in the past, by entailing public display and festive celebration, festivals and events create interest and attract attention as they invigorate and enliven places.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Meanwhile, to towns like people trying to get onto the global stage for the first time, festival and events form part of the marketing strategy-locations, driven by the ideology of globalization, localization, and competition between cities. Shin (2004), for example, presents the event as a representative of the cultural festival in South Korea, where the image of the "city of art" is one of the images of standards developed by the local government to reshape the image several cities. For the case of Cirebon, several events and festivals such as the festival of charm Cirebon, commemorate the birth of Prophet integral with the tradition and culture of the palace, and others indicate that these activities become part of the cultural strategy in marketing tourist products in Cirebon.…”
Section: B Event and Tourism Festivalmentioning
confidence: 99%