Cultural Influence On The Diffusion And Adoption Of Social Media Technologies By Entrepreneurs In Rural South Africa

Lekhanya, Lawrence Mpele

doi:10.19030/iber.v12i12.8250

Cited by 20 publications

(18 citation statements)

References 19 publications

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“…The lack of AIS in SMEs can result in high lead times for business processes, high cycle times for business transactions, poor consumption of business resources [77], and a lack of overall productivity, amongst other problems. Poor telecommunication infrastructures and a lack of broadband connectivity in the rural areas of KwaZuluNatal have, however, limited the use of technology by SME owners/managers [78]. Competitive environment: Competition is prevalent everywhere in the today's business environment, and the survival of SMEs depends on their ability to take full advantage of available resources [79].…”

Section: Internal Factorsmentioning

confidence: 99%

The Digitalisation of Rural Entrepreneurship

Lekhanya¹

2018

Entrepreneurship - Trends and Challenges

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The main primary purpose of this chapter is to present new established understanding and knowledge of the digitalization of rural entrepreneurship, how it can help entrepreneurial survival and growth in rural industries, and what are the theoretical and practical implications. The digitalization concept of businesses is the issue of interest in the world today; however, it is still of concern in the rural South African entrepreneurship sector. Collection of primary data was done from 501 owners/managers operating in rural of the KwaZulu-Natal (KZN) province. The mixed questionnaire of quantitative and qualitative was used as the survey instruments. The questionnaire was distributed at the entrepreneur's business premises, and they were given 7 days to respond while researcher and research assistants were always available to assist where necessary. The findings of this survey revealed that the large number of participants are not using their digital technology for the business purpose, but rather they use it for other things such as private communications and social friendship. The survey was confined in one province of South Africa; therefore, the generalization of the results should be done with care. This study has indicated some recommendation and suggested further research which may include other provinces as well as other countries.

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Section: Internal Factorsmentioning

confidence: 99%

The Digitalisation of Rural Entrepreneurship

Lekhanya¹

2018

Entrepreneurship - Trends and Challenges

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“…Moreover, many researchers indicated the impact of perceived usefulness, perceived ease of use and perceived risk, 3,6,[8][9]14,23,[25][26][27][28][29][30][31][32][33] subjective norms 3 , cultural factors [33][34][35] , attitude, and self-efficacy 13 on the acceptance of ecommerce and social commerce.…”

Section: Literature Reviewmentioning

confidence: 99%

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

2017

IJECS

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With the emergence of electronic commerce, the development of social networks has introduced the concept of social commerce. Since accepting new technology can be somewhat challenging for Internet users, this study examines the effect of perceived risk on the adoption of social commerce from their perspective. For this purpose, a conceptual model based on the Technology Acceptance Model (TAM) has been created to take into account different types of risks, including financial, functional, social, time, psychological, and privacy risks. The results of the study, which applied a structural equation modelling (SEM) approach and partial least squares (PLS), revealed that, among 277 active users of social media, perceived risk has a significant impact on the perceived usefulness of social commerce. Moreover, among the different constructs of risk, psychological and social risks have no noticeable effect on commerce adoption.

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“…Cultural conditions determine the adoption ways of existing innovation (Herbig and Dunphy, 1998). Cultures that value creativity, technological ability and higher education are more successful at adopting innovations (Lekhanya, 2013). For countries to be innovative, cultural environment is of paramount importance (Fernandes et al., 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

“…For countries to be innovative, cultural environment is of paramount importance (Fernandes et al, 2013). Culture is considered to be the general expression of humanity and the expression of its creativity (Lekhanya, 2013). Cultural differences may explain differences in perceptions of the adoption and diffusion of information technologies.…”

Section: Internet Penetration In Africamentioning

confidence: 99%

Use of digital marketing in estate agency industry in Malawi

Matidza

Tao

Nyasulu

2020

E-Learning and Digital Media

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The study aimed at finding out the adoption of digital marketing in estate agency companies in Malawi. The key issue in this study is to check if the companies have embraced the current dominating use of online advertising of the services that they offer to the community they serve through digital marketing. Specifically, the study focused on finding out the digital marketing channels that are used in the industry, the challenges and the strategies in place to achieve the digital marketing goals. The study targeted 10 major real estate companies in Lilongwe city, the capital of Malawi. Out of these 10, six (60%) companies responded to the questionnaire. The study established that estate agency companies in Malawi have adopted online use of digital marketing in selling their services. The channels that are currently in use include Email, Affiliate Marketing, Website and Social Media. On social media, the companies are using Facebook, Instagram, Twitter and WhatsApp. Further, the study revealed that the companies face numerous challenges in their digital marketing drive. These include expensive purchase costs for digital gadgets, lack of well-trained personnel in digital marketing, high operating cost on data usage from Internet service providers and unreliable Internet connectivity. Considering these challenges, some organizations have put in place measures aimed at minimizing the current situation and increasing their customer base through development of mobile apps, linking of websites to other news websites for broader access and frequent updates of their respective websites. Lastly, the study therefore recommends that organizations should aim at equipping their personnel with digital marketing skills, investing more finances in purchase of digital gadgets to increase the level of interaction with the consumers on the property market.

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Cultural Influence On The Diffusion And Adoption Of Social Media Technologies By Entrepreneurs In Rural South Africa

Cited by 20 publications

References 19 publications

The Digitalisation of Rural Entrepreneurship

The Digitalisation of Rural Entrepreneurship

The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

Use of digital marketing in estate agency industry in Malawi

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