The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

doi:10.7903/ijecs.1538

Cited by 29 publications

(31 citation statements)

References 34 publications

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“…Such a finding demonstrates that the easier an s-commerce website is to use, the more useful it is considered to be which encourages customers to engage in transactions on it. This finding is consistent with previous research (Biucky & Harandi, 2017;Hajli & Lin, 2015), and contradicts with Gibreel et al (2018). The respondents believe that using an s-commerce website to get information about and purchase products' requires little effort.…”

Section: Findings and Discussionsupporting

confidence: 85%

Revealing the Influential Factors Driving Social Commerce Adoption

Al-Adwan

2019

IJIKM

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Aim/Purpose: This study aims to identify the main factors influencing consumers’ adoption of social commerce (s-commerce). Based on the socio-technical theory, the study suggests a research model that investigates the key social and technical factors driving consumers’ decision to purchase from social commerce websites. In addition, the research model explores the interactive relationship among these factors. Background: The phenomenon of social commerce (s-commerce) has emerged due to the increased penetration of social media and the rapid development of Web 2.0 technologies. Electronic commerce (e-commerce) companies have made significant efforts to shift their operations to s-commerce. Therefore, to facilitate their efforts to transform, various research has been conducted to investigate the main factor influencing the adoption of s-commerce. Most of these studies have emphasised the social aspects related to s-commerce design features to understand how the use of advanced web technologies influence how customers interact with each other in s-commerce environments. However, s-commerce is viewed as a socio-technical system that requires the investigation of both social and technical factors to help in the design of effective s-commerce platforms. Methodology: To validate the proposed research model, 418 paper-based and online questionnaires were collected from online shoppers in Jordan. The Structure Equation Modelling (SEM) approach was used to test the proposed hypotheses. Contribution: This study offers a research model that serves as a theoretical framework for investigating customers’ behaviour in s-commerce environment. It represents a strong context-specific model that includes both the technical and social facilitators of s-commerce. The research model participates in gaining an improved understanding of how customers’ intention, actual purchase and post-purchase experience are formed in the s-commerce environment. Findings: The results of Structure Equation Modelling (SEM) reveal that s-commerce constructs, familiarity and user experience have a positive influence on the perceived usefulness and perceived ease of use of s-commerce. In addition, perceptions of its usefulness and ease of use have a positive influence on trust, which in turn influences the purchase intention and the actual purchase. Finally, the post-purchase experience significantly influences both trust and purchase intention. Recommendations for Practitioners: This study shows that social commerce constructs strengthen customers’ perceptions of usefulness. S-commerce service providers are required to provide their customers with various channels to seek social support. Both familiarity and user experience are key enablers of customers’ perceived ease of use. S-commerce service providers consider the variation in customers’ familiarity and experience with s-commerce websites because this has a significant influence on purchase intentions and behaviour. Consequently, system designers should offer useful and sufficient information and tutorials that effectively guide customers in their searching, decision-making and purchasing activities throughout the shopping process. S-commerce service providers should understand the importance of providing secure payment systems and make their privacy policies clear to customers. Post-purchase experience has an influential role in reinforcing customers’ trust and purchase intention. The findings confirm the important role of post-purchase experience in retaining customers by improving their trust and repurchase intention. Therefore, making a customer’s post-purchase experience pleasant should be a key priority for s-commerce service providers because it has a significant influence on customers’ trust and repurchase intentions. Recommendation for Researchers: This study offers a unidimensional conceptualisation of the design features of s-commerce. These features include three main forms: recommendations and referrals, communities and forums, and reviews and ratings. Such conceptualisation provides additional insights and an understanding of the activities of information sharing in s-commerce. The significance of the technical side of s-commerce is highlighted and empirical proof is provided that social interactions guided by social technologies enhance customers’ perceived usefulness of an s-commerce website, thus increasing their trust and intention to purchase which leads to an actual purchase. This offers insights into the various types of s-commerce characteristics that contribute to facilitating customers’ purchase behaviour on s-commerce websites. Impact on Society: The findings offer insights which have important implications for research and practice to help facilitate the adoption of s-commerce. Future Research: This study considered the s-commerce websites as a homogenous online environment. Additional research could collect data from diverse online communities, such as professional groups, to provide a comprehensive understanding of how a wider variety of user behaviour is affected. Second, this was a quantitative study based on data collected in a questionnaire. Further studies may consider using qualitative or mixed methodologies (i.e. focus groups and interviews) to explore other technical and social factors that influence the use of s-commerce.

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Section: Findings and Discussionsupporting

confidence: 85%

Revealing the Influential Factors Driving Social Commerce Adoption

Al-Adwan

2019

IJIKM

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“…Considering the relationship of perceived risk on perceived usefulness, the primer decision in adopting mbanking was affected fundamentally by the usefulness of the system or application. This research has the same result with [47] study where perceived risk was significantly influence perceived usefulness. When implementing and designing a secure application, i.e.…”

Section: Advances In Economics Business and Management Research Volume 177supporting

confidence: 83%

Millennials Behavioral Intention in Using Mobile Banking: Integrating Perceived Risk and Trust into TAM (A Survey in Jawa Barat)

Kumar¹,

Yukita²

2021

Proceedings of the International Conference on Business and Engineering Management (ICONBEM 2021)

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To analyze the major factors influencing user acceptance in using mobile banking, this current study integrates the Technology Acceptance Model (TAM) model with risk (privacy, financial, security, and time risk), trust, and attitude constructs. This research employed a quantitative approach through an online survey and distributed it through Line, Twitter, WhatsApp, and Instagram. The questionnaire consisted of 46 questions and 400 valid responses received. Structural Equation Modeling (SEM) was applied to examine the prescient behavior of the proposed components of the research model. All constructs passed the validity and reliability test. Results reveal that risk influences usefulness and ease of use impacts on usefulness. Furthermore, usefulness influences attitude, and usefulness and attitude influence the intention to use mobile banking. Surprisingly, it is found that trust did not influence attitude, and trust and ease of use did not impact on the usage intention mobile banking. Mobile banking related issues are yet to be examined empirically in millennials users, especially in West Java. This research was developed by extending the TAM model with perceived risk with 4 sub-dimensions and trust to reveal the need of acquring mobile banking.

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“…Extant literatures in the related study posits that performance expectancy positively and directly influences the usage of self-service technology in restaurants (Jeon et al, 2020), adoption of M-payment system (Al-Saedi et al, 2020) and usage of the mobile payment services (Sair and Danish, 2018). Additionally, Biucky and Harandi (2017) revealed the positive effect of performance expectancy on the intention to use social commerce. These aforementioned literature showcased the incidence of performance expectancy in the adoption of a technology.…”

Section: Role Of Performance Expectancymentioning

confidence: 97%

How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding

Theerthaana¹,

Manohar

2021

JRIM

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Purpose The concept of donation crowdfunding has been drawing enormous attention as it connects donors worldwide in a shorter time at a relatively lower cost. This paper aims to integrate two unified theories, namely, behavioral finance and unified theory of acceptance and use of technology model, to investigate on the motivators and deterrents that influence prospective donors to adopt and use donation crowdfunding. The study also substantiates the significance of donors’ behavioral biases through the moderating effect in the crowdfunding adoption process. Design/methodology/approach The study used survey method for data collection and the data set was obtained from the sample of respondents belonging to India and Bangladesh. The proposed structural equation modeling is tested using SPSS 23.0 and AMOS 23.0. Findings The study reveals that performance expectancy, effort expectancy, facilitating conditions and trust significantly enhance the intention to adopt donation crowdfunding. Also, biases including overconfidence bias, herding bias and regret aversion bias are found to have significant moderating effects on the relationship between the behavioral intention to adopt donation crowdfunding and use behavior. Practical implications By investigating motivators and deterrents of the adoption of donation crowdfunding, the study renders lucrative insights for the donation crowdfunders in devising a donation fundraising campaign that motivates the prospective donors to provide financial contribution. Originality/value The study establishes its novelty in explaining the adoption behavior of donation crowdfunding with behavioral bias moderators as a theoretical paradigm. Furthermore, the unified theory of acceptance and use of technology model is extended by introducing, the variable “trust,” while studying the adoption behavior of donation crowdfunding.

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The Effects of Perceived Risk on Social Commerce Adoption Based on Tam Model

Cited by 29 publications

References 34 publications

Revealing the Influential Factors Driving Social Commerce Adoption

Revealing the Influential Factors Driving Social Commerce Adoption

Millennials Behavioral Intention in Using Mobile Banking: Integrating Perceived Risk and Trust into TAM (A Survey in Jawa Barat)

How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding

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