“…Studies have noted that organizational culture matters for a firm’s response to challenging situations such as crisis management (Goby and Nickerson, 2015; Senbeto & Chan, 2021), acquiescent response (Chen et al, 2017), creativity and innovation promotion (Hon and Leung, 2011; Hon et al, 2014), and turbulent environments (Liu and Almor, 2016). Thus, literature has been suggesting organizational culture’s necessity to achieve a competitive advantage in the market.…”