“…Similar to consumer experience, tourism experience is crucial and has been intensively assessed in the literature, such as island-based recreation experience (Lee, Jan, et al, 2018), rural tourism experience (Kastenholz, Carneiro, Marques, & Loureiro, 2018), cuisine experience (Lee, Chao, & Lin, 2018), and camping tourism experience (Mikulić, Prebežac, Šerić, & Krešić, 2017). Tourism experience influences tourists’ satisfaction in a positive manner (Kastenholz et al, 2018), provides destination managers’ management and marketing strategies (Mikulić et al, 2017), represents tourists’ culture awareness (Lee, Chao, et al, 2018) and ERBs (Lee & Jan, 2015a, 2015b; Lee, Jan, et al, 2015; Lee, Jan, et al, 2018). Hence, tourism experience can be regarded as a consumer experience, and thus, sensory, affective, learning, and escapist experiences can be included in the constructs of the LCTE.…”