Purpose
The paper aims to investigate food-related experiences among international tourists visiting Indonesia and the effect of food on their overall satisfaction.
Design/methodology/approach
Data were collected through self-administrated questionnaires that were distributed randomly to tourists at Jakarta International Airport and some tourist areas around Jakarta. Statistical analyses such as factor analysis, multiple linear regression and descriptive analysis were used to analyze the data.
Findings
The findings of the multiple linear regression analysis showed that “heritage” and “ingredients” were significant factors that affected the overall satisfaction of tourists. Results imply that destinations can have differentiated themselves through using their unique foods.
Practical implications
A major contribution of this study is its implications for practitioners in the tourism industry for developing marketing strategies.
Originality/value
This study was one of the first to examine the effect of food experiences on the overall satisfaction of tourists in Indonesia.
(1) Background: This is one of the few studies to look into online grocery shopping behavior in Indonesia, as an emerging sector of the economy. The technology acceptance model is extended in this study to include price, health risk, and a reference group to better understand the factors and the extent to which they influence online grocery shopping. (2) Methods: In order to achieve the goal of the research and test the research model, a literature-based questionnaire was developed and distributed to 300 respondents in Jakarta via online platforms. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used in this study. (3) Results: We discovered that ease of use, usefulness, attitude, and reference group had a statistically significant relationship with intention and actual use of online platforms to purchase groceries in Indonesia. However, neither health risk nor price were found to be significantly correlated with respondents’ purchasing intent. (4) Conclusions: Several practical and theoretical implications for decision makers designing marketing strategies are discussed based on the findings.
Introduction: Educational tourism is known as an imperative sector in the tourism industry to expand its sustainability. Malaysia is increasingly recognized by students from around the world as the preferred choice for continuing education. Methods: This study used the data collected through a cross-sectional survey among residents in the Klang Valley, Malaysia. Interviewed questionnaires were used during the survey from December 2010 to January 2011. Results: The results showed that there is a significant difference in attitudes of local residents towards educational tourism. The finding also revealed that attention should be focused on the attitudes of residents with various job sectors. Conclusion: The difference between the residents' job is a critical issue in analyzing the impact of educational tourism and community development projects in Malaysia.
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