Factors That Drive Actual Purchasing of Groceries through E-Commerce Platforms during COVID-19 in Indonesia

Warganegara, Dezie Leonarda; Hendijani, Roozbeh Babolian

doi:10.3390/su14063235

Cited by 41 publications

(39 citation statements)

References 97 publications

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“…In Indonesia, it was discovered that ease of use, usefulness, attitude, and reference group all had a statistically significant relationship with the intention and actual use of online grocery shopping platforms. However, perceived health risks were not found to be significantly correlated with respondents’ purchasing intent [ 77 ]. In Slovenia, behavioral intentions toward online shopping were analyzed under the COVID-19 pandemic and social isolation circumstances.…”

Section: Discussionmentioning

confidence: 99%

Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation

Gumasing

Prasetyo

Persada

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

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This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the factors affecting the acceptance and usage of Filipinos of online grocery applications in terms of the impact of health risk for COVID-19. To accurately measure the factors and their relationship to behavioral intentions and usage behavior, a questionnaire was developed and distributed to 373 residents in the Philippines. Partial least squares structural equation modeling (PLS-SEM) was applied as an analytical method for this study. The results revealed that performance expectancy, perceived benefits, perceived severity, and cues to action significantly influenced the behavioral intentions and usage of online grocery apps during the COVID-19 pandemic. The study’s findings can be utilized as a theoretical framework for future researchers of consumer behavior; e-commerce developers; and grocery industry retailers, to enhance the innovation and services of online grocery applications. The results of this study may also be used and capitalized on by investors and managers to apply in strategizing when developing and marketing online grocery applications among consumers. Moreover, the framework of this study may be adopted and utilized by other online markets, even in different counties. Further theoretical and practical aspects are discussed in this paper.

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Section: Discussionmentioning

confidence: 99%

Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation

Gumasing

Prasetyo

Persada

et al. 2022

Journal of Open Innovation: Technology, Market, and Complexity

View full text Add to dashboard Cite

show abstract

“…We demonstrate that factors that influence the attitude and behavior of online shoppers during regular, non-emergency periods differ from those that influence their attitudes and behaviors during times of emergency. (Warganegara & Babolian Hendijani, 2022) investigated internet grocery shopping behavior. This study extends the technological acceptance model to incorporate pricing, health risk, and a reference group in order to better understand the components and their effect on online grocery shopping.…”

Section: Factors Influencing Attitudes Towards Online Shoppingmentioning

confidence: 99%

Customer attitudes towards online shopping: A systematic review of the influencing factors

Abu-AlSondos¹,

Alkhwaldi²,

Salhab³

et al. 2023

10.5267/j.ijdns

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The primary goal of this study is to investigate the major elements that impact customer attitudes regarding internet purchasing in Jordan. This study employed a qualitative systematic literature review methodology, with 100 existing peer-reviewed articles completed in Jordan chosen for evaluation based on an inclusion/exclusion criterion. The findings of this study were collected utilizing a thematic method, which involved extracting previous researchers' findings from the literature, categorizing similar themes and findings, and drawing conclusions. According to the findings of this survey, the most important elements impacting customer attitudes about online buying in Jordan are trust, cultural hurdles such as uncertainty avoidance and a lack of understanding, security, perceived ease-of-use, and perceived utility. It was also discovered that Hofstede's cultural dimensions’ theory and the technology acceptance model (TAM) can help online businesses identify what factors drive online shopping adoption in Jordan. This study discovered, through a review of available literature, that the online shopping sector in Jordan is currently undeveloped, necessitating more effective growth techniques. Finally, the outcomes of this study provide online merchants with insight into what has to be prioritized in order to entice Jordanian customers to make online purchases. From the findings of this investigation, three areas of inquiry were uncovered for further study. Findings from this study also include suggestions for online retailers and policymakers looking to boost Jordanians' comfort level with making purchases over the Internet. The findings of this study will be invaluable to international online retailers that are considering entering the Jordanian market. They will reveal not only the most important aspects affecting consumers' perceptions of online shopping in Jordan, but also the level of maturity of this sector.

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“…The severity of COVID-19 forced governments around the world to implement strict measures such as social distancing and voluntary self-isolation which led to the full or partial looked down (restricted movement of persons, goods, and services) of cities and countries [60,61]. These restrictive measures (lockdown) resulted in massive disruptions in both global and domestic supply chain systems [62,63], One of the industries that were hugely affected as a result of COVID-19 is the e-commerce (crossborder e-commerce, social commerce) environment since the restricted movement amidst social distancing measures has contributed significantly to the current changes in consumer behavior and attitudes [64,65]. Many consumers had to move their consumption (selling or purchasing of products and services) online to accommodate their daily supplies [66], Even companies that have undertaken some form of business digitalization or e-commerce were not spared from the losses occasioned by the COVID-19 Crisis regardless of their organizational size [67],…”

Section: A Covid-19 Pandemic and Consumer Behaviormentioning

confidence: 99%

“…The drastic change in consumer behavior in the era of COVID-19 caused scholars to study the dynamism of consumers in the online environment (e-commerce/social commerce). The comprehension of the factors driving consumer purchasing patterns in the periods and post-COVID-19 is important for individual and business success [64], Diverse studies have since emerged to provide useful characteristics of consumer behavior changes during and after the COVID-19 pandemic. For instance, drivers of consumer behavior during COVID-19 in Malaysia showed that perceived severity and self-isolation have a direct impact on shopping consumer behavior [68].…”

Section: A Covid-19 Pandemic and Consumer Behaviormentioning

confidence: 99%

The Factors Driving the Consumer Purchasing Intentions in Social Commerce

Mensah

2022

IEEE Access

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The traditional concept of e-commerce has gradually shifted to social commerce due to the faster integration of social media into the traditional e-commerce environment. The understanding of the determinants and reasons accounting for the acceptance of social commerce among the people is critical to practitioners and scholars alike to properly implement social media strategies to drive up social commerce purchases. This study thus examined the intention to purchase in social commerce among Chinese citizens based on the Technology Acceptance Model (TAM) and Social Exchange Theory (SET). The data generated through a research questionnaire was analyzed by the use of structural equation modeling (SEM) aided by AMOS statistical software. The results indicate that trusting beliefs such as trust in social networks, the integrity of the seller, and the benevolence of the seller were significant predictors of the intention to engage in social commerce purchase intention. However, the competency of the seller was not a significant determinant of the intention to purchase in social commerce. Other results showed that the consumer experience in social commerce was significant in predicting the trust in social networks, the integrity of the seller, the competency of the seller, and the benevolence of the seller in social commerce interaction. The validations of the significant impact of consumer experience on the four-trusting belief factors (Trust in social networks, the integrity of the seller, competency of the seller, and benevolence of the seller) are among the major contributions of this study to the e-commerce and social commerce literature. Practical and research implications are discussed.

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Factors That Drive Actual Purchasing of Groceries through E-Commerce Platforms during COVID-19 in Indonesia

Cited by 41 publications

References 97 publications

Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation

Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation

Customer attitudes towards online shopping: A systematic review of the influencing factors

The Factors Driving the Consumer Purchasing Intentions in Social Commerce

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