Destination Choice Through Social Media by Domestic Tourists in Indonesia

Pradhani, Rininta Ayu; Hendijani, Roozbeh Babolian

doi:10.1109/icbir57571.2023.10147715

Cited by 1 publication

(1 citation statement)

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“…Advanced research using statistical analysts is still needed to calculate the exact number of tourists visiting Lake Toba after the strategy of using Toba Lake landscape photos is used by the cultural and tourism services of the North Sumatra Province on their Instagram accounts. The results of this study align with previous research that has investigated the favorable effects of utilizing social media platforms, including photographs, videos, hashtags, and applications, to enhance the promotion of vacation destinations and assess levels of trip satisfaction [32]- [35]. The efficacy of actively promoting sustainable tourist sites on social media platforms in enhancing the visibility and accessibility of these places to travelers has been established by several research.…”

Section: Resultssupporting

confidence: 82%

Social media and optimization of the promotion of Lake Toba tourism destinations in Indonesia

Harahap,

Khadafi,

Hasibuan

et al. 2023

Comput Sci Inf Technol

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Tourism is one of the largest contributors to Indonesia's foreign exchange earnings, surpassing taxation, energy, and gas. This study seeks to investigate the use of social media to optimize the promotion of Lake Toba as a tourist destination, which has been impacted by the COVID-19 pandemic. Using interview techniques and live field observations, it was discovered that social media, particularly the Instagram platform, play a significant role in promoting Lake Toba tourism. The Department of Culture and Tourism of the North Sumatra Province uses landscape photography as its primary promotion method, which has proved to be more effective and interesting than conventional methods such as the distribution of brochures or the use of manuals. The capture procedure and techniques for landscape photography were carried out by professional photographers in collaboration with the Department of Culture and Tourism of the North Sumatra Province. In addition to providing information, tourism_sumut's Instagram account functions as a platform to raise public awareness about Lake Toba tourism and as a promotional medium for North Sumatra's tourist attractions on an international scale. Department of Culture and Tourism of the North Sumatra Province collaborates with travel agencies and local communities to disseminate Lake Toba tourism information.

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Section: Resultssupporting

confidence: 82%