“…Cannon et al (1994) A tendency to look beyond one's immediate surroundings seeking new and varied experience Yoon et al (1996) Consumers with high cultural capital which is enacted in fields of consumption, not only the arts but also food, interior décor, clothing, popular culture, hobbies and sports Holt (1998) Someone who seeks out and desires exotic consumption objects Holt (1998) Someone for whom consumer subjectivity is constructed through consumption of authentic, original style objects; desires authenticity Holt (1998) A consumer whose orientation transcends any particular culture or setting Cannon and Yaprak (2002) Cosmopolitanization involves the spread of various transnational lifestyles Beck (2004) Yaprak, 2002) such as foreign newspapers (Beck, 2002), ethnic food (Martens and Warde, 1999), or cultural commodities (Fine and Boon, 2007;Regev, 2007). Considering the three-dimensional conceptualization of consumer cosmopolitanism, a cosmopolitan consumer can be described as: an open-minded individual whose consumption orientation transcends any particular culture, locality or community and who appreciates diversity including trying products and services from a variety of countries.…”