CULTURAL VALUES IN POLICY PENETRATION: New Pattern of Communication in Creating Public Obedience

Abstract

<jats:p>Many studies related to the policy of street vendors relocation in various cities in Indonesia, even in the world. However, there is still limited research examining the cultural variability of government and street vendors. Culture is not the only variable which can influence the behaviour of street vendors in responding the policies, but omnipresent cultural existence becomes a major factor in communication of government policies. The research was carried out in a qualitative explanatorywith the main focus on the implementation of street vendor policy relocation in Yogyakarta City, Indonesia. Data collection techniques were carried out through in-depth interviews with the actors or communicators in the communication of relocation policies to street vendors. The success or failure of the public policy implementation has many determinants. In a system perspective, a policy is in the frame of the environment which requires the integration of all elements which can influence it. This research has found that culture is the main determinant whichcan be one of the determinants of successful communication, creating compliance, forming positive opinions, conformity, and building consensus on the policy of street vendors relocation in Yogyakarta City, Indonesia.</jats:p>

Coercive Communication: Compliance with Government Policies to Reduce COVID-19 Spread in Indonesia

“…Figure 1 shows that public compliance can be influenced directly and indirectly by coercive communication (Cr) through information seeking (Si) and public attitude (Pa). Based on this research framework, direct and indirect effects is evidence in line with previous literature that coercive communication (Mani & Guntoro, 2020;Sager, 2009), information seeking (Singhal & Kim, 2021) and public attitude affect compliance (Alabede et al, 2011).…”

“…The word coercion in English means restraint. This concept explicitly shows that the coercive approach implies the use of threats, sanctions, intimidation, coercion and anxiety to change the audience's cognition, affection and behaviour (Mani & Guntoro, 2020;Powers, 2007;Sjostrom, 2006). Persuasive communication refers to the process of influencing, inviting or motivating people to take certain attitudes or actions voluntarily, without being coerced in accordance with the communicator's goals (Adler & Rodman, 2006b;DeVito, 2017;Perloff, 2003).…”

“…Therefore, the government must use a direct communication approach with the public. Direct communication could reduce personal and social distances between the government and the public and allows the public to confirm not understandable messages (Mani & Guntoro, 2020). Table 2 also shows that the public is more likely to trust information from the government (38.79%), but this trust is categorised as low because it is below 50%.…”