ABSTRAKPopulasi pedagang kaki lima yang terus bertambah membuat dinamika dan model peraturan pemerintah wilayah perkotaan menjadi semakin rumit. Pedagang kaki lima dapat menjadi solusi atas ketidakmampuan Pemerintah dalam menciptakan lapangan pekerjaan namun di sisi lain dapat menjadi polusi dan patologi wilayah perkotaan sehingga seringkali penataan pedagang kaki lima berakhir dengan konflik. Kegagalan pemerintah dalam mengkomunikasikan kebijakan dalam manajemen perkotaan disebabkan oleh beberapa faktor salah satunya adalah kurang memahami faktor budaya pada target kebijakan. Tujuan penelitian ini adalah untuk menganalisa pengaruh dimensi budaya pada kemampuan Pemerintah Kota Yogyakarta dalam mengkomunikasikan kebijakannya mengenai relokasi pedagang kaki lima pada tahun [2004][2005][2006][2007][2008][2009][2010]

Many studies related to the policy of street vendors relocation in various cities in Indonesia, even in the world. However, there is still limited research examining the cultural variability of government and street vendors. Culture is not the only variable which can influence the behaviour of street vendors in responding the policies, but omnipresent cultural existence becomes a major factor in communication of government policies. The research was carried out in a qualitative explanatorywith the main focus on the implementation of street vendor policy relocation in Yogyakarta City, Indonesia. Data collection techniques were carried out through in-depth interviews with the actors or communicators in the communication of relocation policies to street vendors. The success or failure of the public policy implementation has many determinants. In a system perspective, a policy is in the frame of the environment which requires the integration of all elements which can influence it. This research has found that culture is the main determinant whichcan be one of the determinants of successful communication, creating compliance, forming positive opinions, conformity, and building consensus on the policy of street vendors relocation in Yogyakarta City, Indonesia.

The COVID-19 pandemic directly provided a huge answer to leaders. Therefore, all countries and their respective countries must have various competent policies or strategies to overcome the impact of the COVID-19 pandemic, and of course these policies or strategies are implemented and adapted to developing conditions, one of which is Virtual Tourism innovation. A tourist activity that can be enjoyed anywhere and anytime, because it only requires an internet network, social media platforms and gadgets. With the emergence of this innovation, it is hoped that it can maintain tourism and reduce the impact of the COVID-19 pandemic because it can be enjoyed at home. The purpose of the study was to determine the implementation of Government Policies in 5 Super Priority Destinations (Lake Toba, Labuan Bajo, Borobudur, Mandalika and Likupang) through social media (YouTube) with a comparative case study of promotions conducted at Wishnutama and Sandiaga's tenure. Quantitative descriptive research method using YouTube videos collected since January 1st. 2020 to February 4, 2022. The number of samples used is 65 videos that meet the requirements of 5 Super Priority Destinations. The testing tool used is Nvivo 12 Pro with several stages of Node creation to a total comparison of the subject and object of research. The result of this study is that Sandiaga is more communicative in promoting 5 Super Priority Destinations with various new programs such as video content created and consistent upload schedules. Both Wishnutama and Sandiaga have the same significant focus on the Lake Toba destination. The messages included in the uploaded YouTube videos are dominated by Communication Policy messages as well as informative messages from each destination. In addition, to support the two messages also use Advertising, Persuasive and Educational messages. Keywords: content analysis; communication policy; 5 super priority destinations; tourism promotion; youtube.

This research used descriptive qualitative method. Furthermore, this study aimed to identify actors, media, models, and the nature of message design in the relocation of street vendors, so that the so that conflicts in policy communication can be reduced. Informant of this research was government apparatus of Yogyakarta. The result of the research showed that Yogyakarta government as a system in communicating the street vendors’ relocation policy involves actors who play a collaborative and integrative role of all government elements that related to the street vendors’ relocation policy. Media that is widely used is interpersonal media with participatory communication model. Message design that is informative, persuasive, mobilitative, and coercive was used simultaneously regarding the context and purpose of communication from Yogyakarta government in Indonesia.

Television advertising is one of the most effective methods used by companies to introduce and give information about a product to their target consumers. However, as technology advances in the early 2000s, the number of internet users in the world and Indonesia has increased annually. There are currently 160 million Indonesian people who are actively using social media, whose spending 3 hours 26 minutes using social media and 3 hours 4 minutes watching television. The current study was carried out in investigating the effect of television advertising, social media, and brand image on consumers' decision in purchasing new products. In this case, the researcher collected data from 250 respondents who used aromatherapy wind oil throughout Indonesia. The results of this study are expected to be used to improve the manufacture of advertising media plans that will be used by companies in the current digitalization era. The results of this study indicated that the role of television advertising greatly influences purchasing decisions compared to Instagram social media for a new product.