This paper analyzes how knowledge is reproduced as "universal" in contemporary higher education and how this production of universality influences the application of knowledge. Using a case study of clinical psychology, it describes the results of over two years of ethnographic fieldwork in a university and professional settings in Singapore with short comparative field studies in Australia and the Netherlands. The results provide critical insights into the cultural effects and knowledge contestations within transnational higher education. [anthropology of knowledge, anthropology of psychology, ethnography of education, universal knowledge, transnational education]There are a lot of practitioners [of psychology] who come in and say "so that's the world standard. You've got to go from where you are to here."