Cultural production is crucial in shaping society. Recent scholarship has drawn attention to the way that the occupations involved with cultural production, brought together under the banner of cultural and creative industries (CCIs), do not reflect the demographics of British society. In particular, research has demonstrated significant exclusions based on gender (e.g. Conor et al 2015), race and ethnicity (e.g. Saha 2018, Nwonka and Malik 2018), and class (e.g. Hesmondhalgh 2018). This paper seeks to understand how these inequalities are maintained by looking at a comparatively under-researched group: senior men in positions of power making decisions in CCIs. The paper presents data from 32 interviews with senior men across a range of CCI occupations, conducted as part of a larger set (N=237) of interviews on inequality and careers in CCIs. The analysis shows that misrecognition and outright rejection of inequalities is now unusual; that ‘inequality talk’ and the recognition of structural barriers for marginalised groups is a dominant mode for senior CCI men; that gentlemanly tropes and the idea of luck, rather than structural advantages, were used by senior men to explain their own success and separate and distance them as individuals from the inequalities they described; and that men felt they had limited capacity to effect genuine change in the context of a set of occupations they understood as fairer than other professions. Overall, the analysis shows how ‘inequality talk’ and the awareness of structural issues differs significantly from senior CCI men’s own accounts of their career success. This difference, and the distance between the discourse of career luck and ‘inequality talk’ helps to explain the persistence of exclusions from the workforce for those who are not white, middle class origin, men. This has important implications for inequality in other professions and areas of social life.