Culture-orientated product design

Abstract

There is little in-depth research that can assist designers to use culture as a catalyst for designing innovative products within Botswana's context. The concept of culture and design are intertwined, thus modifications stemming from cultural evolution both reflect and determine developments in design. The paper discusses an experimental design approach conducted at the University of Botswana and participants challenge was to transform and encode socio-cultural factors into product design features. The paper concludes by discussing a model which has shown one way concerning how to consciously specify, analyse and integrate socio-cultural factors in the design process.Keywords Culture Á Culture-orientated design model Á Product design Á Socio-cultural factors Á BotswanaThere is a lack of in-depth research and appropriate methods to assist designers on how culture can be consciously integrated in product design (Onibere et al. 2001;Hugo 2002;Kotro and Pantzar 2002;Aykin 2005). It is argued that the current design approaches with their standards, rules and guidelines fall short with respect to issues relating to the cultural context. There is no solid theoretical framework linking design and culture (Saha R. Moalosi (

Impact of Consumers’ Preference for Cultural and Creative Parks on the Attitude Behavior Model

“…Therefore, the rich content of local culture becomes the originality of product design. Designers obtain cultural elements, and by design, embed culture in their products to convey cultural value (Moalosi, Popovic & Hickling, 2010).…”

A design-based research case study documenting a constructivist ID process and instructional solution for a cross-cultural workforce

“…When designing cross-cultural instruction, some researchers recommend incorporating culture based models and methods (Young, 2008a;Moalosi, Popovic, & Hickling-Hudson, 2010;Henderson & Lee, 1997). The purpose of these models is to assist instructional designers in creating and/or adapting instructional materials incorporating cultural information in the design.…”

Indonesian Perceptions Toward Materials in Context of Culture

“…To transcend stereotypes is a challenging task that should be considered in product design [1]. To design an appealing product that maximizes the users' experience and pleasure, designers need to understand its target users, including the users' culture.…”

“…Preferences, such as attitudes and perceptions, can be investigated through cultural studies. Culture and design are closely linked because cultural beliefs, values, and social practices shape the ways people relate to particular objects [1]. For a product to appeal to users with optimum experience and maximum pleasure, designers need to understand the target users and their culture.…”