Cultures and places: Ethnography in public relations spaces

L'Etang, Jacquie; Hodges, Caroline E.M.; Pieczka, Magda

doi:10.1016/j.pubrev.2012.05.013

Cited by 14 publications

(16 citation statements)

References 9 publications

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“…This emic analysis is based on a combination of ethnography and autoethnography undertaken within an interpretivist humanistic approach. As L’Etang et al (2012) noted in an editorial in a special issue of Public Relations Review , “anthropology, and its methodological approach—ethnography—seem natural bedfellows for public relations scholarship and practice” (p. 519), and the special issue advocated increased ethnographic as well as autoethnographic research. Waymer and Logan (2016) argue that autoethnography “has the potential to shed unique insights into the lived work experience of key organizational stakeholders” (p. 1458).…”

Section: Methodology: a “Close Up” Insider’s Perspectivementioning

confidence: 99%

New insights into crisis communication from an “inside” emic perspective during COVID-19

Macnamara

2021

Public Relations Inquiry

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As the COVID-19 pandemic spread across the world, requiring emergency management by health authorities and providers, it created flow-on crises and “crisis contagion” for organizations ranging from international airlines and tourism operators to local businesses, schools, and universities. In addition to the risks directly associated with the health emergency, many organizations were plunged into crisis because of severe restrictions to their operations and income losses. This analysis examines crisis communication in an organization faced with major financial losses, staff redundancies, and disruption. It analyses how these and necessary crisis responses were communicated to stakeholders, using situational crisis communication theory (SCCT), as its analytical framework. While noting alternative perspectives such as crisis and emergency risk communication (CERC) theory, SCCT is identified as the most widely applied theory of crisis communication, and thus warrants ongoing review in an era of media fragmentation, disinformation, and low public trust. Furthermore, this analysis provides a relatively rare “inside” ( emic) perspective through ethnography and autoethnography conducted by a senior decision-maker in the organization studied, which expands traditional outside ( etic) perspectives and offers new insights into crisis communication.

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Section: Methodology: a “Close Up” Insider’s Perspectivementioning

confidence: 99%

New insights into crisis communication from an “inside” emic perspective during COVID-19

Macnamara

2021

Public Relations Inquiry

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“…As practitioners create campaigns that build and manage relationships among a wide variety of organisations and audiences, they mobilise promotional tools and techniques across different spaces and places. However, while normative models exist for PR and public affairs work (Grunig, 1992; Harris and Fleisher, 2005), relatively little is known about actual practice, how it has evolved and how it changes based on various clients, audiences or issues (L’Etang, 2012; L’Etang et al, 2012). We suggest there needs to be more detailed investigation of the strategies and influence of PR practitioners as promotional intermediaries, rather than organisational functionaries.…”

Section: Apprehending Pr As a Promotional Industrymentioning

confidence: 99%

Apprehending public relations as a promotional industry

Aronczyk

Edwards

Kantola

2017

Public Relations Inquiry

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Introduction to the special issue: Apprehending public relations as a promotional industryThis special issue comes out of a pre-conference for the International Communication Association annual meeting in June 2016. The aim of the pre-conference, and of this special issue, is to place promotional practices in political, economic and/or social context; to consider how promotion intervenes into and influences constellations of power; and to reflect on the role of public relations and promotion in spheres of civic life. Our aim was to assess the circulation of promotional and public relations practices in terms of communicative power -who gets what, by what means and with what kinds of consequences. In this editorial, we consider the scholarly landscape that frames investigations of public relations as/and promotion. We set the scene for the three papers that follow, each of which focuses in novel ways on the societal and political significance of promotional activities, and of public relations in particular, as used both alongside, and independently of, other promotional techniques. The context: Contemporary promotional culturesPromotion responds to, and emerges from, the political, economic, social and cultural order of the times. It has played a fundamental role in our history, and contributes to the possibilities of our present and future lives. Promotional techniques are used to sell things, ideas and ways of life that are deemed necessary for audiences to adhere to by corporates, governments and other organisations.From this perspective, promotion is not only an act of exchange, it is -and has long been -a sociocultural intervention in our daily lives (Wernick, 1991).Histories of promotional industries demonstrate that promotion is deeply entwined with complex changes in social, economic and political circumstances, in media systems and in cultural beliefs and norms

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“…Two years earlier, New Zealand scholars Leitch and Neilson (1997) critiqued Grunig and Hunt’s (1984) four models. As I read more critiques from L’Etang and Pieczka (1996), especially those around notions of power, I discovered critical theory. Then, in 2002, Derina Holtzhausen, a US-based South African academic, introduced postmodernist theory into public relations scholarship and developed the notion of public relations practitioners as organisational activists.…”

Section: Australian Pr Scholarship: Reframing Our Disciplinementioning

confidence: 99%

Diversity and inclusion in Australian public relations: towards a multiple perspectives approach

Sison

2016

Media International Australia

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This article examines issues of diversity and inclusion in Australian public relations from the perspective of a female migrant academic. Using an autoethnographic approach, I draw from a postcolonial feminist perspective and recount my experience of public relations in Australia. This article incorporates self with the social, particularly expressing a voice often unheard of in the public relations discipline. In expressing my ‘voice’, I use memory texts that have triggered dialogues within myself and with others in my environment. I argue that Australian public relations education is a product of the country’s struggles with its identity. To move forward, the public relations discipline requires more culturally aware faculty and practitioners who can develop and champion a curriculum that embraces multiple and inter-cultural perspectives.

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Cultures and places: Ethnography in public relations spaces

Cited by 14 publications

References 9 publications

New insights into crisis communication from an “inside” emic perspective during COVID-19

New insights into crisis communication from an “inside” emic perspective during COVID-19

Apprehending public relations as a promotional industry

Diversity and inclusion in Australian public relations: towards a multiple perspectives approach

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