2007
DOI: 10.1016/j.jhealeco.2007.08.002
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Custom-made versus ready-to-wear treatments: Behavioral propensities in physicians’ choices

Abstract: To customize treatments to individual patients entails costs of coordination and cognition. Thus, providers sometimes choose treatments based on norms for broad classes of patients. We develop behavioral hypotheses explaining when and why doctors customize to the particular patient, and when instead they employ "ready-to-wear" treatments. Our empirical studies examining length of office visits and physician prescribing behavior find evidence of norm-following behavior. Some such behavior, from our studies and … Show more

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Cited by 83 publications
(89 citation statements)
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“…In their review of the literature, they highlight the phenomenon of habit formation in prescribing, which could lead to inefficient outcomes even in the absence of monetary incentive. (Frank & Zeckhauser, 2007;Hellerstein, 1998;Levine Taub, Kolotilin, Gibbons, & Berndt 2011;Virabhak & Shinogle, 2005).…”
Section: The Literature Reviewmentioning
confidence: 99%
“…In their review of the literature, they highlight the phenomenon of habit formation in prescribing, which could lead to inefficient outcomes even in the absence of monetary incentive. (Frank & Zeckhauser, 2007;Hellerstein, 1998;Levine Taub, Kolotilin, Gibbons, & Berndt 2011;Virabhak & Shinogle, 2005).…”
Section: The Literature Reviewmentioning
confidence: 99%
“…Theoretical accounts of ambiguity aversion have offered hypothesis based on the relative knowledge of the decision maker (Frisch & Baron, 1988;Heath & Tversky, 1991), low tolerance for uncertainty (Pulford & Colman, 2008), and anchoring and adjustment in the formation of subjective beliefs (Einhorn & Hogarth, 1985). More recently, ambiguity aversion has also successfully been applied to explain behaviour in a wide range of social settings, including strategic games (Pulford & Colman, 2007), financial markets (Easley & O'Hara, in press), and medical decisions (Frank & Zeckhauser, 2007;Wakker, 2000).…”
mentioning
confidence: 99%
“…We are particularly interested in whether physicians customize care in response to financial incentives at the individual patient level or provide ready-to-wear treatment (Frank & Zeckhauser 2007), implying a one-for-all approach, irrespective of the incentives presented by the individual patient.…”
Section: Introductionmentioning
confidence: 99%