Customer acceptance of playing online game on mobile phones

Chen, Lily Shui-Lien; Kuan, Chi Jung

doi:10.1504/ijmc.2012.049758

Cited by 17 publications

(9 citation statements)

References 38 publications

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“…Specifically, researchers have explored how a user's degree of technology acceptance predicts adoption of mobile phone functions such as news retrieval (Chan-Olmsted, Rim and Zerba, 2013), games (Chen and Kuan, 2012), and acceptance to mobile phone advertising (Özçam, Kuşçu and Yozgat, 2015). Lai and Shi (2015) employed the unified theory of acceptance and use of technology (UTAUT2) model to explain the impact of privacy concern on use of social media apps and instant messaging.…”

Section: Literature Reviewmentioning

confidence: 99%

Attitudes towards in-app advertising: a uses and gratifications perspective

Logan¹

2017

IJMC

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This multi-phase study contributes to the uses and gratifications literature by focusing on young adults in the USA and their use of smartphone applications (apps) in the belief that a thorough understanding of the gratifications sought (GS) from smartphone apps will provide guidance to advertisers regarding the relative levels of involvement associated with each type of app. The first stage addressed scale development. Focus groups and surveys were conducted to develop scales for GS by young adults. Surveys were fielded to provide an exploratory factor analysis and subsequent confirmatory factor analysis. The second stage of the research addressed the relationships between GS, gratifications obtained from specific smartphone apps, and attitudes toward advertising on those apps. Results suggest that consumers are most tolerant of in-app advertising when it is encountered in apps used for assistance and informational purposes.

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Section: Literature Reviewmentioning

confidence: 99%

Attitudes towards in-app advertising: a uses and gratifications perspective

Logan¹

2017

IJMC

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“…The Unified Theory of Acceptance and Use of Technology is the second most used approach in mobile adoption studies such as those on mobile data services (Lu, Yu and Liu, 2009), mobile wallets (Shin, 2009), mobile online gaming (Chen and Kuan, 2012), and mobile banking (Tan et al, 2010;Zhou, Lu and Wang, 2010b).…”

Section: Unified Theory Of Acceptance and Use Of Technologymentioning

confidence: 99%

Consumer adoption of mobile technologies: a literature review

Sanakulov

Karjaluoto

2015

IJMC

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“…Social influence, which refers to the perceived social pressure to perform certain behaviours, is also an important factor contributing to the acceptance of new technology (Chen and Kuan, 2012), and social influence has been incorporated into models of the acceptance of new technology in a number of ways. In the unified theory of acceptance and use of technology (UTAUT), social influence, known to be a subjective norm, may be divided into two categories: external and interpersonal.…”

Section: The Tam and Word Of Mouthmentioning

confidence: 99%

The moderating role of socio-demographics on smartphone adoption

Kang

Hur

Son

2014

IJMC

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This study investigated the extent to which the perceived usefulness, perceived ease of use, perceived enjoyment and social influence of smartphones affected word of mouth, as well as the moderating role of customer socio-demographic characteristics. Data were collected through a cross-sectional survey of 481 South Korean smartphone consumers. The results indicated that perceived usefulness, perceived ease of use and social influence affected word of mouth. Moreover, hierarchical regression analyses confirmed that the effect of perceived enjoyment on word of mouth was moderated by customer gender, age and education. Finally, the relationship between perceived ease of use and word of mouth was moderated by gender. These results suggest the need to design targeted smartphone marketing strategies that consider users' gender, age and education.

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Customer acceptance of playing online game on mobile phones

Cited by 17 publications

References 38 publications

Attitudes towards in-app advertising: a uses and gratifications perspective

Attitudes towards in-app advertising: a uses and gratifications perspective

Consumer adoption of mobile technologies: a literature review

The moderating role of socio-demographics on smartphone adoption

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