Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection

Arghashi, Vahideh; Yüksel, Cenk

doi:10.1080/10696679.2021.2018936

Cited by 7 publications

(4 citation statements)

References 168 publications

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“…This study made an original contribution by linking a potential tourist’s desire for continuous learning with FOMO and museum visit intentions. Furthermore, the findings support the studies of Arghashi and Yuksel (20232), Huang and Yoon (2022), and Mataracı and Kurtuluş (2020), which showed that involvement with museums positively influences attitudes toward museum visits. Involvement with museums can be included in the theoretical model of TRA as a predictor of attitudes toward museum visits.…”

Section: Theoretical Discussionsupporting

confidence: 86%

“…Involvement can be explained as the personal relevance of an object based on the consumer’s interests, needs, and values (Zaichkowsky, 1985). Involvement can also be defined as the importance, personal relevance, and cognitive value of a marketing offer and a primary psychological structure and motivating factor that shapes consumer attitudes (Arghashi & Yuksel, 2023; Foxall & Bahte, 1993; Josiam et al, 1999). It is the perceived importance of an object or experience and a consumer’s perception that it meets essential values (Flynn et al, 2000; Mataracı & Kurtuluş, 2020).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…TRA is still a valid theoretical framework researchers use (Chung et al, 2018; Jang & Cho, 2022; Song et al, 2022; Youn et al, 2021). TRA and TPB state that consumers with more favorable attitudes toward an object are likelier to perform favorable behaviors (Arghashi & Yuksel, 2023). Besides attitudes and subjective norms, TPB examines the influence of perceived behavioral control on behavioral intentions Ajzen (1991).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

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Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

Uslu

Tosun

2023

Journal of Hospitality & Tourism Research

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This study investigates the influence of the desire for continuous learning, fear of missing out (FOMO), involvement, and enjoyment from the virtual travel experience (VTE), on museum visit intentions. The direct impacts of FOMO, consumer attitudes, and subjective norms on visit intentions were examined within a conceptual research model that combines the theory of reasoned action (TRA) and self-determination theory (SDT). Survey data obtained from 385 potential tourists were analyzed by PLS-SEM. Findings revealed that the desire for continuous learning positively influences FOMO, and involvement positively affects attitudes toward museum visits, which, in turn, increases visit intentions. Enjoyment from the VTE moderates the attitude–visit intentions relationship. This study has extended previous findings by proposing and empirically testing an original framework for examining behavioral intentions. It has shown the significant impact of the desire for continuous learning on FOMO, which operates as a self-regulatory feeling and increases museum visit intentions.

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Section: Theoretical Discussionsupporting

confidence: 86%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

See 1 more Smart Citation

Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

Uslu

Tosun

2023

Journal of Hospitality & Tourism Research

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“…Fourth, correlational data do not permit the establishment of causal relationships. Findings from another study (Arghashi and Arsun Yuksel, 2023) indicate that perceived enjoyment also serves as a predictor of attitudes toward consumer engagement behavior. This suggests that the relationships between brand engagement and positive emotions may be reciprocal.…”

Section: Discussionmentioning

confidence: 98%

Joy and excitement in the purchase process: the role of materialism and brand engagement

Razmus,

Grabner-Kräuter

2024

JPBM

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Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of brand engagement and materialism on the positive emotions of joy and excitement evoked by a product at different stages of the purchase process. Design/methodology/approach Two complementary studies were conducted to achieve the research objectives. Study 1 used a longitudinal design, examining the pre-purchase stage and a moment shortly after the purchase. Study 2 adopted a cross-sectional approach, focusing on the post-purchase stage. Relationships among variables were analyzed through hierarchical regression and moderation analyses. Findings The findings indicate that materialism is not significantly associated with consumers’ positive product-evoked emotions (joy and excitement) before and shortly after purchase. At these two stages, brand engagement predicts positive emotions. In the post-purchase stage, where materialism is weakly related to joy and excitement, a robust positive link exists between brand engagement and positive product-evoked emotions. Moreover, higher levels of materialism reduce the experience of joy and excitement among participants with high levels of brand engagement. Originality/value Experiencing joy and excitement is crucial in consumer behavior. However, little is known about the determinants of these emotions in the consumption context, especially concerning internal consumption-related factors and different stages of the purchase process. This paper contributes to the field by shedding light on the role of brand engagement and materialism in the experience of positive product-evoked emotions. The findings provide evidence that brand engagement significantly enhances consumers’ positive product-evoked emotions, highlighting its importance in consumer behavior research.

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Evaluation of Branding Strategy in Automotive Industry Using DEMATEL Approach

Peranginangin,

Mariana

2023

Lecture Notes in Electrical Engineering

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Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection

Cited by 7 publications

References 168 publications

Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

Examining the Impact of the Fear of Missing Out on Museum Visit Intentions

Joy and excitement in the purchase process: the role of materialism and brand engagement

Evaluation of Branding Strategy in Automotive Industry Using DEMATEL Approach

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