Customer Cooperation and Employee Innovation Behavior: The Roles of Creative Role Identity and Innovation Climates

Abstract

Employee innovation behaviors lay the foundation for sharing economies and are of importance to business success, especially for service sector firms such as hotels. This study examines the relationship between customer cooperation and employee innovation behavior (EIB) by focusing on the mediating role of creative role identity and the moderating role of innovation climate. Drawing on resource based theory and role identity theory, we propose that customer cooperation enhances creative role identities and EIB, and the relationship between creative role identities and EIB is stronger when innovation climates are described as “high” rather than “low.” A total of 213 respondents in high star hotel were selected for questionnaire survey in this study. The results indicate that Customer cooperation is positively related to EIB. Customer cooperation positively affects EIB partially through creative role identities and innovation climate strengthens the direct effect of creative role identities on EIB and the indirect effect of customer cooperation on EIB through creative role identities. Theoretical and practical implications were also discussed.

The Effect of Organizational Innovation Climate on Employee Innovative Behavior: The Role of Psychological Ownership and Task Interdependence

“…Consequently, employees are more likely to view themselves as creative people and think out of the box or propose alternative solutions without fear of failure. In other words, their sense of self-efficacy and self-identity is stimulated, and they are less prone to give up creative efforts under risks ( Liu et al, 2016 ; Zhou et al, 2021 ). Second, the organizational innovation climate fulfills the employees’ needs for a sense of belonging by encouraging sharing and interacting thoughts and strengthening the psychological connection between employees and the organization ( Hammond et al, 2011 ; Übius et al, 2013 ).…”

“…From there, we can consider more nuances and delve deeper into the more complicated mechanism underlying employee innovative behavior. Research on the determinants of employee innovative behavior has primarily focused on organizational structure/culture, organizational citizenship behavior, leadership style, and corporate incentives ( Hammond et al, 2011 ; Hon and Chan, 2013 ; Phung et al, 2018 ; Liu Y. et al, 2019 ; Zhou et al, 2021 ) and less involved employee psychological perception and job characteristics under the influence of organizational climate. Accordingly, this study seeks to address this gap by incorporating specific aspects into our conceptual model: psychological ownership and task interdependence.…”

The Influence of Innovation Climate on Creative Role Identity: The Mediating Role of Flow

“…Existing research has noted that innovation climate and individual creative behavior ( Jaiswal and Dhar, 2015 ), innovation behavior ( Bain et al, 2001 ; Antoni, 2005 ), and knowledge sharing behavior ( Edú-Valsania et al, 2016 ) have a significant positive correlation. Zhou et al, (2021) considered innovation climate as a situational factor in the process of exploring the influence of individual creativity role identity on innovation behavior and believed that innovation climate played a positive moderating role. The above studies have contributed to research on the influence of innovation climate on innovation behavior, but broader study of its process mechanism and empirical tests is still needed.…”

How to stimulate employees’ innovative behavior: Internal social capital, workplace friendship and innovative identity

“…Existing research has begun to pay attention to the role of social capital in organizational innovation. Some scholars have pointed out that internal social capital (ISC), such as internal cooperation, employees’ common experiences, employees’ interactive identity, etc., has a positive impact on organizational innovation ( Campbell, 2020 ; Zhou et al, 2021 ), and ISC affects EIB through relational psychological contracts, knowledge sharing, and dual learning ( Ng et al, 2010 ; Dong et al, 2017 ; Cohen and Ehrlich, 2019 ; Kiazad et al, 2019 ; Li H. H. et al, 2021 ; Ye et al, 2021 ; Zhang et al, 2022 ). Although the influence of ISC on innovation behavior has been examined, the discussion on the relationship mechanism between the two has yet to be deeply explored, and the influence mechanism between ISC, innovative identity, and innovative behavior needs to be further studied.…”