Customer engagement, customer equity and repurchase intention in mobile apps

Ho, Mia Hsiao-Wen; Chung, Henry F.L.

doi:10.1016/j.jbusres.2020.07.046

Cited by 121 publications

(121 citation statements)

References 56 publications

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“…The discriminant validity was established by estimating Fornell and Larcker's criterion. The results revealed that the square root of the average variance extracted was greater than the correlation between latent constructs (see Table 4), thus supporting discriminant validity (Afthanorhan, 2013;Hair Jr et al, 2017;Ho & Chung, 2020). The heterotrait-monotrait ratio of correlations (HTMT) analysis was also in support of discriminant validity since the correlations among the study constructs were less than the recommended threshold value of 0.85 (Henseler, Ringle, & Sarstedt, 2015) (see Table 5).…”

Section: Assessment Of Measurement Modelmentioning

confidence: 65%

Drivers of food waste reduction behaviour in the household context

Attiq

Habib

Kaur

et al. 2021

Food Quality and Preference

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Studies on the drivers of household consumer engagement in various food waste reduction strategies have been limited. We thus address this gap by developing a research model that utilises two well-known theories, namely, the Theory of Interpersonal Behaviour (TIB) and the Comprehensive Model of Environmental Psychology (CMEP), to explain food waste reduction behaviour in household consumers. The model hypothesises positive associations between emotional, social, and cognitive factors and food waste reduction behaviour, as conceptualised using the 3Rs (reuse, reduce, and recycle). A total of 515 U.S. household consumers participated in the cross-sectional survey. The results suggest that emotional (anticipated guilt), social (sense of community), and cognitive factors (awareness about consequences and environmental knowledge) were positively associated with food waste reduction behaviour. However, the study results did not support the association between a sense of community and reuse intentions. Moreover, anticipated guilt and awareness of consequences were significant drivers of the reuse and reduce food waste behaviours, respectively. The age of the study participants also had a significant controlling influence on the reduce intentions. The study findings have significant implications for governments, policymakers, marketers, and academics that are interested in developing strategies to mitigate the impact of food waste.

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Section: Assessment Of Measurement Modelmentioning

confidence: 65%

Drivers of food waste reduction behaviour in the household context

Attiq

Habib

Kaur

et al. 2021

Food Quality and Preference

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“…Through a literature synthesis we have identified essential factors using the Theory of Consumption Values (TCV) ( Kaur et al, 2020 , Sheth et al, 1991 , Thongmak, 2020 ) and the Theory of Planned Behavior (TPB) ( Fishbein and Ajzen, 1975 , Sun et al, 2020 , Zaremohzzabieh et al, 2019 ) that influence MAP acceptance in the SSP. Therefore, the study examines how an SME owner should strategically handle the interdependencies between different entities, in order to create a sustainable mobile-app-based business during the pandemic and onwards ( Gomeseria, 2019 , Ho and Chung, 2020 ).…”

Section: Introductionmentioning

confidence: 99%

“…Under normal circumstances, SMEs often have to fight in the challenging business climate because of the market’s scope and complexity, and scarce capital ( Owoseni & Twinomurinzi, 2018 ). A transition to mobile-app-based technologies ( Ho & Chung, 2020 ) has been reported as one of the techniques SMEs are using to adapt to disruptive environmental changes ( Swani, 2020 ): in particular, mobile apps assist businesses in recognizing emerging business practices ( Richter, 2020 ). As such, mobile-app-based business is seen as an acceptable solution to the disruptive changes ( Gerde & Mahto, 2004 ; Singhal et al, 2020 ; Islam, 2017 ) induced by the COVID-19 pandemic ( Gupta & Bose, 2019 ).…”

Section: Introductionmentioning

confidence: 99%

Mobile apps for SME business sustainability during COVID-19 and onwards

Rakshit

Islam

Mondal

et al. 2021

Journal of Business Research

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“…Consumers' perceptions of high versus low prices are subjective and are based on the value they receive from a product in comparison to the price they pay. Often, offering the lowest price does not guarantee that consumers will visit and make a purchase at a particular site, as the price has long been viewed as a proxy for the product's quality (Ho & Chung, 2020). Competitive price perception is a customer's assessment of a product or service based on the perceived high and low prices derived from the price differential between the prices offered by various parties and the known base price, which can influence purchasing decisions (Boniran & Widodo, 2019).…”

Section: Introductionmentioning

confidence: 99%

Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce, and Product Evaluation

Widodo

Utami

2021

JMB

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The purpose of this study is to explore the impact of trust and e-commerce components, as well as the component of product evaluation, on repurchase intentions at Zalora Indonesia. Adoption of e-commerce is influenced by perceptions of no risk, perceived benefits, and web reputation, while product evaluation is influenced by perceptions of perceived value, product quality, and perceived competitive pricing. For 272 respondents who were distributed via an online questionnaire, convenience sampling with a non-probability sampling technique was used. The test was conducted using the software SmartPLS 3.2.9. The study's findings indicated that the component variables associated with e-commerce adoption were perceived as non-risky and had no effect on repurchase intentions. Perceived benefits and perceived value have the greatest influence on repurchase intention, while perceived trust online has the least. The study's findings have significant implications for understanding how technology adoption and product evaluation can influence repurchase intention.

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Customer engagement, customer equity and repurchase intention in mobile apps

Cited by 121 publications

References 56 publications

Drivers of food waste reduction behaviour in the household context

Drivers of food waste reduction behaviour in the household context

Mobile apps for SME business sustainability during COVID-19 and onwards

Repurchase Intentions on Zalora Indonesia: The Role of Trust, E-Commerce, and Product Evaluation

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