2014
DOI: 10.1177/0887302x14546362
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Customer Needs and Customer Satisfaction Analysis in a Textile Dyeing Process

Abstract: Selection of potential critical quality attributes for customer's satisfaction with considerations of producer's capacity necessitates logical prioritization of customer needs. A few major challenges remain unaddressed for customer need analysis, such as quantitative measure of customer satisfaction, decision support, and capacity assessment of the producers. This paper presents a customer preference analysis for customer need and satisfaction, following the basic principles of traditional Kano model. This cus… Show more

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Cited by 9 publications
(10 citation statements)
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“…The Kano model was applied to apparel design for understanding the customer’s satisfaction with apparel at various and different development stages. 22,23…”
Section: Related Workmentioning
confidence: 99%
See 1 more Smart Citation
“…The Kano model was applied to apparel design for understanding the customer’s satisfaction with apparel at various and different development stages. 22,23…”
Section: Related Workmentioning
confidence: 99%
“…The Kano model went with a different approach to the KE model to deal with eliciting a customer's requirements, including those affective attributes. 21 The Kano model first classifies product attributes into three categories in terms of satisfaction, 22 ''must-be'' attributes, ''performance'' attributes, and ''attractive'' attributes, 23 with a questionnaire. The questionnaire contains five questions, and a five rating bar bipolar scale is used to elicit the customer opinion on attributes of a product.…”
Section: Related Workmentioning
confidence: 99%
“…Analisis SWOT sudah lama ditawarkan oleh Harvard Business School sebagai alat untuk menyusun perencanaan strategi (Jeyaraj, Muralidharan, Senthilvelan, & Deshmukh, 2012), (Mirzakhani dkk., 2014), (Tewari, 2016). SWOT dapat memutuskan sebuah pondasi yang sempurna untuk menyusun formulasi strategi (Sevkli dkk., 2012).…”
Section: Latar Belakangunclassified
“…(Hill & Westbrook, 1997;White, 1984;Johnson, Whittington, Scholes, Angwin, & Regner, 2014) 1) Political/legal 2) Economic 3) Social 4) Technological 5) Ecological 6) Demographic 7) Global (Aguilar, 1967;Porter, 1985;Jindal, Jee, & Thakur, 2011) 1) Threat of new entrants 2) Power of suppliers 3) Power of buyers 4) Threat of product substitutes 5) Intensity of rivalry among competitors (Porter, 2008) 1) Long medium and short-term objectives 2) Current and future strategies 3) Strengths and weaknesses 4) Market share 5) Positioning (Porter, 1985;Garsombke, 1989) 1) Market size 2) Market growth 3) Wants and needs 4) Demographic 5) Motivation to buy (Jeyaraj, Muralidharan, Senthilvelan, & Deshmukh, 2014;Rao, 2016) 1) Strengths and weaknesses 2) Performance (Išoraitė, 2009) …”
Section: ) Upper Echelonmentioning
confidence: 99%