Customer Oriented Product Design with Conjoint Analysis

Alp, Selçuk; Öz, Ersoy

doi:10.1007/978-3-030-42188-5_20

Cited by 3 publications

(2 citation statements)

References 19 publications

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“…In this study, a multi-objective optimization model based on Stackelberg game theory is formulated to determine design decisions, price, and product return rate for re-manufacturing. Alp and Öz [13] studied features such as memory, graphics, processor model, storage type, screen size, and operating system for conjoint analysis in the laptop market. These attributes are the main parameters considered by the staff of Yildiz Technical University for making a laptop purchase decision.…”

Section: Literature Reviewmentioning

confidence: 99%

“…According to mentioned literature, although the previous studies have explored the subject, none of them applied the proposed approach of this paper. Some researchers have used hybrid methods [22] or widely used one method for optimization or simulation [12][13][14][15][16]. Only a few studies have considered the sustainability factors, and none of them has addressed the reliability factor of the product.…”

Section: Literature Reviewmentioning

confidence: 99%

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A hybrid approach to investigate the relationship between design factors and sustainability

et al. 2021

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Factors considered in product design have a significant impact on future cost and sustainability. Some factors such as materials, dimensions, and tolerances are crucial in the design process of many products. At the macro scale, this can give rise to environmental effects and influence the reliability and sustainability of the product. In this research, a hybrid system dynamics simulation-optimization approach has been proposed for tolerance design. In this approach, first, the optimal values of tolerance and price are determined by conjoint analysis. These values are entered into a system dynamics model to evaluate the relationships among sustainability, reliability, and customer satisfaction. Then, the impact of tolerance and other factors of product design on sustainability, reliability, and customer satisfaction are investigated. This approach can help decision-makers better understand the trade-off between design factors, resilience, sustainability, and customer satisfaction and make more informed decisions. The proposed method is illustrated for computer assembly step by step. The results show that lower sustainability and higher customer satisfaction are directly associated with tighter tolerances. Besides, lower sustainability, higher reliability, and higher customer satisfaction are associated with lower quality of materials. The validity of the model was examined using a boundary-adequacy test.

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Section: Literature Reviewmentioning

confidence: 99%